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Outsourcing LinkedIn Ads advertising

Discover why LinkedIn advertising is a smart choice and how outsourcing campaigns offers expertise, time savings and cost efficiency with our unique approach.

Frank Husmann4 min read · Updated April 2026Book a strategy call

As a B2B marketer, you are constantly looking for effective ways to reach and engage your target audience. LinkedIn, with its professional network of more than 1 billion members worldwide, is an ideal platform for B2B marketing.

Only managing and optimizing LinkedIn ad campaigns can be complex and time-consuming. In this article, we explain why outsourcing LinkedIn advertising can be a smart strategic choice for B2B marketers.

Why advertise LinkedIn?

Before we get into outsourcing LinkedIn advertising, it is important to understand why this platform is so valuable for B2B marketing:

Targeted, specific audience: LinkedIn offers advanced targeting capabilities, allowing you to target professionals based on job title, industry, company size, and more. Especially for B2B, the targeting capabilities are great and nowhere else.

High-quality leads: Users on LinkedIn are often in a professional mindset, which means the leads you generate are high quality and looking for business solutions. This allows you to acquire potential customers in your target market.

Extensive advertising opportunities: From sponsored content to InMail campaigns, LinkedIn offers various ad formats that can be tailored to your specific marketing goals.

The benefits of outsourcing LinkedIn advertising

Managing LinkedIn ad campaigns can be complex, with many different elements including targeting, budget management, copywriting and ad creation. Here are reasons why outsourcing can be beneficial:

Expertise and Experience

Outside specialists often have in-depth knowledge and experience with LinkedIn advertising, enabling them to optimize campaigns for maximum performance. We see many LinkedIn campaigns for our clients every month and because of this, we also discover what works and what doesn’t.

Saving time

Outsourcing allows you to save valuable time that would otherwise be spent managing and optimizing ad campaigns, allowing you to focus on other important aspects of your business.

Cost-Efficiency

Although outsourcing ad management comes at a cost, the increased efficiency and effectiveness of your campaigns can result in better ROI.

Our Unique LinkedIn Marketing Approach

We have successfully created numerous LinkedIn campaigns, resulting in significant revenue for technology companies. Our ad campaigns are based on a proven playbook to ensure we achieve agreed-upon goals.

We start by analyzing your target audience’s content needs and preferably create content based on expert interviews with your company’s founder or other subject matter experts. This content is strategically tailored to the different stages of your customers’ buying journey.

Next we transform the content into ads in a cold-layer campaign, targeting your audience in your ideal customer profile. In addition, we implement a retargeting strategy where we add evidence to convince potential customers to take action.

We constantly monitor campaign performance and repeat the process to continuously create new organic content and repurpose the best content into our cold-layer campaigns. In this way, we ensure that there are always new ads available that deliver results.

Linkedin ad formats

Reach the right audience in the LinkedIn news feed.

  • Single Image Ads, Place ads in the LinkedIn feed with one image.
  • Video Ads, Use native video at every stage of the buying journey. Also read about B2B video marketing.
  • Carousel Ads, Tell an interactive story that inspires your prospects to take action.
  • Event Ads, Get more attendees to your LinkedIn event.
  • Document Ads, Collect leads by sharing documents in the feed.
  • Thought Leader Ads, Build brand equity by sponsoring your thought leaders’ posts.

Reach your target audience through LinkedIn Messaging.

  • Conversation Ads, Engage with your target audience.
  • Message Ads, Send direct messages to your prospects to take immediate action.
  • Lead Gen Forms, Pre-filled forms for your LinkedIn ads.

Lead Gen Forms

Collect quality leads from your ads on LinkedIn with pre-filled forms.

Text and Dynamic Ads

Place ads in the right bar of LinkedIn.

  • Text Ads.
  • Spotlight Ads, Showcase your product, service, event and more to increase traffic to your landing page.
  • Follower Ads, Promote your LinkedIn page to gain followers.

Measuring success of LinkedIn ad campaigns

Measuring success is crucial to determining if your LinkedIn ad strategy is working. Without this data, you can’t optimize and improve.

The importance of tracking and measuring results

Tracking your ad performance helps you understand which elements of your campaign are working and which need to be adjusted for better results.

Key metrics to measure the success of LinkedIn ads

The success of your LinkedIn ad campaigns can be measured by several metrics:

  1. Click-Through Rate (CTR): A high CTR indicates relevant and engaging ads.
  2. Conversion Rate: The percentage of users who take a desired action after clicking on your ad.
  3. Lead Quality: The degree to which generated leads match your ideal customer profile.
  4. Cost per Lead (CPL): How much does it cost to generate one quality lead? This is crucial in determining the ROI of your campaign.

How much does advertising on LinkedIn cost?

You can advertise on LinkedIn from as little as E10 per day. We always recommend setting up a cold campaign for your target audience and a retargeting campaign. Most of the budget goes to the cold campaign. These are the people in your target audience that you don’t know yet.

Also read our articles about LinkedIn advertising: costs and benchmarks and how to calculate your LinkedIn Ads budget.

Conclusion

LinkedIn advertising provides a powerful platform for B2B marketers to reach and engage their target audience. However, managing effective LinkedIn ad campaigns requires time, expertise, and ongoing optimization.

Outsourcing this task to a LinkedIn marketing agency can not only save time, but also lead to better campaign performance and higher ROI. By carefully choosing a trusted partner, B2B marketers can take their LinkedIn ad strategy to the next level.

Want to outsource your LinkedIn advertising?

Are you a B2B founder or marketer and want to increase your reach in your industry? Then get in touch, we would love to help you based on our experience with hundreds of LinkedIn advertising campaigns!

How it works

How we approach this: one system

Not a stack of separate channels. One connected system from ICP to closed deals, fuelled by your expertise and measured in your CRM.

The hubOne interview a month with your founder or expertAn AI content system trained on your voice, ICP and sales calls turns it into a month of content. fed by the interview
  1. 01 · Foundation

    Know exactly who to win

    We build your ICP from closed-won lookalikes and data from Apollo, Sales Navigator and other B2B databases. That becomes your target account list, and we rework your messaging and website around it, so every channel works from the same foundation.

    • ICP & target accounts
    • Messaging & positioning
    • Website messaging
    • Cases & sales content
    • Audit tools & calculators
  2. 02 · Demand

    Be known before buyers search

    Your monthly interview becomes posts, articles and video. LinkedIn Ads put it in front of your target accounts, while SEO, GEO and webinars make you findable when buyers research on their own.

    • Founder content
    • LinkedIn Ads
    • SEO & GEO
    • Webinars
  3. 03 · Signals to conversations

    Act when accounts warm up

    OutreachFlow, our own intent signal software, spots which target accounts engage with your content or visit your site. We follow up with LinkedIn outreach and gifting, timed on those signals instead of a cold list, while Google Ads catches buyers who are already searching.

    • Intent signals
    • LinkedIn outreach
    • Network growth
    • Gifting campaigns
    • Google Ads
  4. 04 · Pipeline & proof

    Measure what moves revenue

    Qualified signals land in your CRM, so sales calls the right accounts at the right moment. Pipeline influence and won/lost analysis show which activities actually moved deals.

    • CRM integration
    • Pipeline influence
    • Won & lost analysis

Then it loops. We tie every signal and touch to won and lost deals. What you learn flows back into your ICP and messaging, so the engine gets sharper every quarter.

Trusted by 40+ B2B SaaS companies across Western Europe

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  • Mediamyne
  • Cision
  • Selfguide
  • HRLinkIT
Read the case studies
Success stories

Proof, not promises.

Different niches, same bottleneck, same system. Here’s what happened when founders put their expertise to work in the market.

Discover our cases
Measured with OutreachFlow

57%

of open deals had seen our LinkedIn Ads, measured in the CRM.

Range: 52% to 57% of open deals.

21

new customers in one launch campaign

2

demos in the first 10 days

3 in 10

signal calls became a meeting

“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert VerkadeChief Revenue Officer, StoryChief
We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!
Carol GeensBusiness Growth Director, theMatchBox
Intent signals
The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.
Tom van EijmerenFounder & CEO, ClockAssist
The LinkedIn videos made me more visible as an expert in our industry. Within a month, this resulted in participation in two expert panels where our ideal clients also attended.
Mathijs VleemingYunits Community Software by Yard
“As soon as I posted the first video, I had a couple of people refer to it. They would say: "Oh yeah, I saw your video." It is a very immediate process, people perceive you as quite a serious authority figure.”
Ash TakherManaging Partner, Bluebird UK
Maxiality's knowledge and expertise in organic growth ensured that Dyme established its name as an expert in personal finance.
Joran IedemaCEO, Dyme
We worked with Maxiality for 2 years to generate more leads in the Netherlands for Minggo. Frank's in-depth knowledge and experience in SaaS marketing proved invaluable.
Nele van EyndeMarketing Manager, HRLinkIT / Minggo
Frank also previously owned and sold his own SaaS company. He has a T-profile: marketing and business as well as technology.
Philip SpaasSaaS Investor
I am very happy with the huge amount of content you guys can create, based on a 1 hour interview. I am excited to do more interviews so that this process can continue to grow our pipeline!
Ivar van DuurenCo-Founder, ISOPlanner
Done for youSee the Founder-Led GTM EngineOne interview a month fuels content, ads, SEO, GEO and signal-based outreach, measured in your CRM.Explore the engine
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“Surprisingly accurate. The gap analysis of my content was spot on.”
Toni Hopponen Founder, LandingRabbit
Buying signal detectedClicked our logo twice. Intent score: very high. In OutreachFlow, you’d be in our CRM by now.Fair enough, book a call