Frank built and sold his own SaaS company. Esther helped countless founders and experts get their thinking to the right audience. Together we turn founder expertise into a GTM engine that drives pipeline.
Expertise is the strongest marketing asset a SaaS has.
Most B2B SaaS founders know their market better than anyone. But that knowledge stays in their head and in sales calls, instead of reaching the buyers who are researching on their own.
We’ve seen it across 40+ SaaS companies, and Frank lived it as a founder. Marketing activity isn’t the problem. The absence of a system that connects expertise to authority, signals and pipeline is.
That’s why we don’t sell channels. We install one connected GTM engine, run it with you every month, and measure it in your CRM. We even built our own software for it: OutreachFlow (opens in a new tab), which turns intent signals into conversations.
What you can expect from us.
Practical over theoretical
Playbooks we’ve run ourselves, as a SaaS founder and as an interim marketing manager. No decks that gather dust.
Measured on pipeline
We look at influenced deals in your CRM, not at impressions or reach.
Straight talk
Clear, direct communication. If something won’t work, we tell you, before you spend money on it.
Personally involved
You work with Frank and Esther, not with a junior account manager. We get to know your market as if it were our own.
Operators who’ve done the job themselves.
Frank built and sold his own SaaS company. Esther has been an interim SaaS marketing manager. They’ve sat in your chair, with the same pipeline problems and not enough time.
You work directly with Frank and Esther, every month.
Exited SaaS founderFrank built and sold his own SaaS company.
40+ SaaS companiesPattern recognition across niches, from fintech to HR tech.
Our own SaaSOutreachFlow captures the intent signals we act on.
AI-native workflowWe build our own AI systems, from content to signal scoring.
Frank HusmannFounder
Built and sold his own SaaS company. Has since helped 40+ B2B SaaS companies sharpen their GTM.
Esther KonzContent Strategist
Hands-on SaaS interim marketing manager. Decides which insights from a founder interview are worth building on, and makes sure every piece follows the strategy.
Trusted by 40+ B2B SaaS companies across Western Europe
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“The strategic insights and practical support helped increase the visibility of ANP’s labels (especially ANP Business) among prospects in a structural way.”
“The quick, hands-on guidance provided exactly the expertise I was missing: concrete tips, B2B SaaS best practices and a sparring partner who is always there for you.”
Hanna Vande VyvereMarketing Manager, Zero Friction
“We worked with Maxiality for 2 years to generate more leads in the Netherlands for Minggo. Frank’s in-depth knowledge and experience in SaaS marketing proved invaluable.”
Nele van EyndeMarketing Manager, HRLinkIT / Minggo
“The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.”
One of the SaaS companies we helped grow before its exit.
Testimonial
“In addition to being an online marketing expert with great knowledge of SEO, content marketing, SAAS and development, Frank also previously owned and sold his own SaaS company. He has a T-profile: marketing and business as well as technology.”
“The LinkedIn videos made me more visible as an expert in our industry. Within a month, this resulted in participation in two expert panels where our ideal clients also attended.”
Our clients sell into very different markets, but they hit the same founder bottleneck. Here’s what happened when they put their expertise to work in the market.
“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert VerkadeChief Revenue Officer, StoryChief
We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!
Carol GeensBusiness Growth Director, theMatchBoxIntent signals
The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.
Tom van EijmerenFounder & CEO, ClockAssist
The LinkedIn videos made me more visible as an expert in our industry. Within a month, this resulted in participation in two expert panels where our ideal clients also attended.
Mathijs VleemingYunits Community Software by Yard
“As soon as I posted the first video, I had a couple of people refer to it. They would say: "Oh yeah, I saw your video." It is a very immediate process, people perceive you as quite a serious authority figure.”
Ash TakherManaging Partner, Bluebird UK
Maxiality's knowledge and expertise in organic growth ensured that Dyme established its name as an expert in personal finance.
Joran IedemaCEO, Dyme
We worked with Maxiality for 2 years to generate more leads in the Netherlands for Minggo. Frank's in-depth knowledge and experience in SaaS marketing proved invaluable.
Nele van EyndeMarketing Manager, HRLinkIT / Minggo
Frank also previously owned and sold his own SaaS company. He has a T-profile: marketing and business as well as technology.
Philip SpaasSaaS Investor
I am very happy with the huge amount of content you guys can create, based on a 1 hour interview. I am excited to do more interviews so that this process can continue to grow our pipeline!
Ivar van DuurenCo-Founder, ISOPlanner
Limited availability
Ready to turn your expertise into predictable pipeline?
We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.
Geneviève MuyaSr. Marketing Manager, ANP
Robert VerkadeChief Revenue Officer, StoryChief
Hanna Vande VyvereMarketing Manager, Zero Friction
Chris PattisonCo-founder, Squeaky AI
Ivar van DuurenCo-Founder, ISOPlanner
Nele van EyndeMarketing Manager, HRLinkIT / Minggo
Thomas HesselingMarketing Manager NL, Circula
Joran IedemaCEO, Dyme
Artur ZvinchukCo-Founder, FoodAmigos
Tom van EijmerenFounder & CEO, ClockAssist
Carol GeensBusiness Growth Director, theMatchBox
Johan van MilCo-Founder, Peak Venture Capital
Vectera was acquired by Teamleader.
Philip SpaasSaaS Investor, ex-Merkle
Mathijs VleemingYunits Community Software by Yard
Robert VerkadeChief Revenue Officer, StoryChief
Carol GeensBusiness Growth Director, theMatchBox
Tom van EijmerenFounder & CEO, ClockAssist
Mathijs VleemingYunits Community Software by Yard
Ash TakherManaging Partner, Bluebird UK
Joran IedemaCEO, Dyme
Nele van EyndeMarketing Manager, HRLinkIT / Minggo
Philip SpaasSaaS Investor
Ivar van DuurenCo-Founder, ISOPlanner