This Cookie Policy explains how Maxiality (“we”, “us”, “our”) uses cookies and similar technologies on maxiality.com.
Our website uses only essential cookies and privacy-friendly analytics that do not require consent under the ePrivacy Directive and the GDPR. Some pages also show embedded content (videos and our booking scheduler), which is described in section 2c.
1. What are cookies?
Cookies are small text files placed on your device to help websites function properly, secure the site, and understand basic visitor behaviour.
We do not use cookies to identify you personally.
2. Types of cookies we use
a) Essential cookies (required)
These cookies are necessary for:
- security and performance
- basic website functionality
- loading pages correctly
Because these cookies are strictly necessary, they do not require your consent.
b) Privacy-friendly analytics (Google Analytics 4)
We use Google Analytics 4 (GA4) to understand how visitors use our website and to improve performance.
Our GA4 setup is fully GDPR-compliant and privacy-focused:
- IP addresses are not stored
- no advertising features
- no tracking across websites
- no User-ID or personal identifiers
- data retention is minimal
- only aggregated data is used
- processing relies on Standard Contractual Clauses (SCCs) when data leaves the EU
These analytics cookies are considered minimally intrusive and may be placed without a cookie banner, as the data cannot be used to identify you.
c) Embedded content
Some pages show content from other services. Their cookies are not placed by us, and they only come into play when that content loads:
| Service | Where | Cookies |
|---|---|---|
| Vimeo | videos on several pages | Embedded with Vimeo's "do not track" setting: the player does not set tracking or analytics cookies. |
| YouTube | our videos page | Privacy-enhanced mode (youtube-nocookie.com). Nothing loads until you click play; after that, YouTube may store information on your device. |
| Calendly | our booking page | The scheduler loads when you reach it. Calendly may set cookies that are needed to show the scheduler and book your call. |
Our fonts are hosted on our own server, so no cookies or requests go to a font provider.
d) Company recognition (ProspectPro)
We use ProspectPro to recognise which companies visit our website, based on the IP address of the business network you visit from. It runs in a cookieless setup and does not place cookies on your device. See our Privacy Policy for details.
3. What we do not use
We do not use:
- marketing or advertising cookies
- social media tracking cookies
- advertising or retargeting pixels
- cookies for remarketing or profiling
- cookies that remember form input
- social media widgets that track you while you browse
- cookies that store newsletter subscription status
4. Managing cookies
You can control or delete cookies through your browser settings at any time.
Disabling essential cookies may affect how the website functions.
Because we only use essential cookies and privacy-friendly analytics, and embedded content only loads where you use it, there is no cookie banner.
5. More information
For more details about how we handle personal data, see our Privacy Policy:
maxiality.com/privacy-policy
For questions, you can contact us via:
maxiality.com/contact