NLBook a call
B2B SaaS GTM agency

Turn founder expertise into predictable pipeline.

We build and run your GTM system, from ICP to closed deals, so growth is no longer limited by your time. You give us one hour a month. Every result shows up in your CRM.

Book a strategy callSee how it works

15 minutes. You walk away with your biggest GTM bottleneck and how to fix it.

Trusted by founders and marketing leads at 40+ B2B SaaS companies
40+
B2B SaaS companies helped grow
1 hr
of founder time per month
30-45
days to visible authority
20+
years of B2B marketing

Trusted by 40+ B2B SaaS companies across Western Europe

Hover a logo for the story behind itTap a logo for the story behind it
  • Mediamyne
  • Cision
  • Selfguide
  • RouteLogic
  • HRLinkIT
Read the case studies
The founder bottleneck

All your best deals still come through you.

You got your SaaS off the ground because you were in every key deal. You’ll scale it when sales no longer depends on your calendar.

  1. 01

    Technically correct, but forgettable.

    If prospects can’t tell you apart, they compare you on price.

  2. 02

    Sales calls that start from zero trust.

    Buyers spend 272 days researching, mostly without you in the room. Dreamdata, 2026

  3. 03

    A LinkedIn presence in bursts.

    Product and deals come first, so you post when there’s time. Bursts don’t compound.

Your expertise is your competitive advantage. But it’s stuck in your head, not out in your market.

Most B2B SaaS founders hit this wall between €500K and €2M ARR. The problem usually isn’t effort. It’s that there is no system connecting authority, signals and sales.

Sound familiar?

You’ve already tried the usual fixes.

  1. 01

    The agency

    €30K for zero pipeline

    Pretty dashboards. Sales stopped opening the leads.

  2. 02

    LinkedIn Ads without a system

    €5-20K in ad spend

    Judged on form fills, so there's no link to pipeline.

  3. 03

    Posting when you find time

    6-8 weeks before giving up

    Some likes, no inbound. “LinkedIn doesn’t work for us.”

  4. 04

    Hiring a Marketing Manager too early

    €80K+ a year

    A hire with no GTM system to execute on.

What these fixes typically cost B2B SaaS founders.

Marketing activity isn’t the problem. The absence of a GTM system is.

Typical agency

Separate channels, separate reports
Starts fromChannel tactics and templates
ChannelsOne channel, or one agency per channel
Sounds likeA ghostwriter
MeasuresImpressions, clicks, reach
Your timeBriefings, reviews and chasing
Who does the workJunior account managers
You end up withA monthly report

With Maxiality

One GTM system, from ICP to closed deals
Starts fromYour ICP and your expertise
ChannelsEvery channel, run as one system
Sounds likeYou, on a good day
MeasuresPipeline influence on won and lost deals
Your timeOne interview a month
Who does the workSenior operators who built and sold SaaS
You end up withQualified accounts in your CRM
How it works

The Founder-Led GTM Engine™

Not a stack of separate channels. One connected system from ICP to closed deals, fuelled by your expertise and measured in your CRM.

The hubOne interview a month with your founder or expertAn AI content system trained on your voice, ICP and sales calls turns it into a month of content. fed by the interview
  1. 01 · Foundation

    Know exactly who to win

    We build your ICP from closed-won lookalikes and data from Apollo, Sales Navigator and other B2B databases. That becomes your target account list, and we rework your messaging and website around it, so every channel works from the same foundation.

    • ICP & target accounts
    • Messaging & positioning
    • Website messaging
    • Cases & sales content
    • Audit tools & calculators
  2. 02 · Demand

    Be known before buyers search

    Your monthly interview becomes posts, articles and video. LinkedIn Ads put it in front of your target accounts, while SEO, GEO and webinars make you findable when buyers research on their own.

    • Founder content
    • LinkedIn Ads
    • SEO & GEO
    • Webinars
  3. 03 · Signals to conversations

    Act when accounts warm up

    OutreachFlow, our own intent signal software, spots which target accounts engage with your content or visit your site. We follow up with LinkedIn outreach and gifting, timed on those signals instead of a cold list, while Google Ads catches buyers who are already searching.

    • Intent signals
    • LinkedIn outreach
    • Network growth
    • Gifting campaigns
    • Google Ads
  4. 04 · Pipeline & proof

    Measure what moves revenue

    Qualified signals land in your CRM, so sales calls the right accounts at the right moment. Pipeline influence and won/lost analysis show which activities actually moved deals.

    • CRM integration
    • Pipeline influence
    • Won & lost analysis

Then it loops. We tie every signal and touch to won and lost deals. What you learn flows back into your ICP and messaging, so the engine gets sharper every quarter.

You bring the expertise. We build and run the system.

Explore the engine
Your first 90 days

Value in month one. Compounding after that.

You don’t wait six months to see if it works. You see value early, and it keeps stacking.

30-45 daysvisible authority~90 daysdemand impact6-12 monthscompounding returns
  1. 1Weeks 1-4Foundation

    Messaging your team uses in sales calls straight away.

  2. 2Month 2Demand goes live

    Your ICP sees your thinking every week.

  3. 3Month 3Signals become meetings

    First meetings with accounts that were already warming up.

  4. 4Month 4+The engine compounds

    Every won and lost deal makes the engine sharper.

Your time: a kick-off, then one interview a month.

  • 30-45 days visible authority
  • ~90 days demand impact
  • 6-12 months compounding returns
Success stories

Proof, not promises.

Different niches, same bottleneck, same system. Here’s what happened when founders put their expertise to work in the market.

Discover our cases
Measured with OutreachFlow

57%

of open deals had seen our LinkedIn Ads, measured in the CRM.

Range across two B2B SaaS clients: 37% to 57%.

21

new customers in one launch campaign

2

demos in the first 10 days

3 in 10

signal calls became a meeting

“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert VerkadeChief Revenue Officer, StoryChief
I am very happy with the huge amount of content you guys can create, based on a 1 hour interview. I am excited to do more interviews so that this process can continue to grow our pipeline!
Ivar van DuurenCo-Founder, ISOPlanner
Intent signals
The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.
Tom van EijmerenFounder & CEO, ClockAssist
The LinkedIn videos made me more visible as an expert in our industry. Within a month, this resulted in participation in two expert panels where our ideal clients also attended.
Mathijs VleemingYunits Community Software by Yard
“As soon as I posted the first video, I had a couple of people refer to it. They would say: "Oh yeah, I saw your video." It is a very immediate process, people perceive you as quite a serious authority figure.”
Ash TakherManaging Partner, Bluebird UK
Maxiality's knowledge and expertise in organic growth ensured that Dyme established its name as an expert in personal finance.
Joran IedemaCEO, Dyme
We worked with Maxiality for 2 years to generate more leads in the Netherlands for Minggo. Frank's in-depth knowledge and experience in SaaS marketing proved invaluable.
Nele van EyndeMarketing Manager, HRLinkIT / Minggo
Frank also previously owned and sold his own SaaS company. He has a T-profile: marketing and business as well as technology.
Philip SpaasSaaS Investor
Programs

Two ways to work with us.

We run your full GTM engine for you, or your team builds its own signal system with us in six weeks.

Done for you

Founder-Led GTM Engine

Your full GTM system: ICP, campaigns, SEO, outreach and CRM, run for you.

Your time
About 1 hour a month
Format
Monthly partnership

Starts at €2,500 a month, depending on scope

  • ICP, target accounts, messaging and your website reworked around them
  • Monthly founder or expert interview that feeds all content
  • LinkedIn Ads, Google Ads, SEO, GEO and webinars
  • Intent signals, LinkedIn outreach, network growth and gifting
  • CRM integration with pipeline influence on won and lost deals
Book a strategy callLearn more
Six-week program

Signal-Led GTM Program

Your team builds its own signal system: which accounts are researching you right now, and what sales does next.

Your time
About 3 hours a week
Format
6 weeks, 6 seats
  • Six weekly live sessions with direct feedback
  • AI workflows your team can use right away
  • Signals connected to what sales does next
  • Reporting that shows market movement, not lead counts
  • Templates and SOPs from our done-for-you work
Join the programLearn more
Not sure which fits? Start with a Strategy Booster. A 60 to 90 minute deep dive with a full report a week later, credited in full if you start the Engine within 30 days.See the Booster
Who you work with

Senior operators, not theorists.

Frank built and sold his own SaaS company. Esther and Frank have both been interim SaaS marketing managers. They’ve sat in your chair, with the same pipeline problems and not enough time.

No fluff. No junior delegation. No content treadmill.

  • Exited SaaS founderFrank built and sold his own SaaS company.
  • 40+ SaaS companiesPattern recognition across niches, from fintech to HR tech.
  • Our own SaaSOutreachFlow captures the intent signals we act on.
  • AI-native workflowWe build our own AI systems, from content to signal scoring.
Frank Husmann
Frank HusmannFounder

Built and sold his own SaaS company. Has since helped 40+ B2B SaaS companies sharpen their GTM, often as interim marketing lead.

Esther Konz
Esther KonzContent Strategist

Hands-on SaaS interim marketing manager. Turns a founder interview into a month of content that still sounds like the founder.

Is this for you?

Built for one kind of founder.

We’d rather tell you now than three months in. Here’s who gets the most out of the engine.

A great fit

Sounds like you? Tick what applies. 15 minutes is enough to find out.

Book a strategy call
Probably not a fit
  • You’re pre-revenue or still searching for product-market fit
  • You already have a full marketing team or a strong CMO
  • You’re looking for a new website build, or branding work that isn’t tied to pipeline
  • You want execution without the strategic debate

No hard feelings. If we’re not the right fit, we’ll tell you straight away.

FAQ

Questions we get asked.

From founders and marketing leads alike. Still unsure whether the engine fits? A 15-minute call usually settles it.

Book a strategy call
How much of my time does the Founder-Led GTM Engine take?

About 60 minutes a month. The core input is one recorded interview with you or another expert in your team, and it captures the insights you already share in sales calls. Everything after that, from content to ads to outreach and reporting, runs on our side.

How quickly will we see results?

Most founders see visible authority within 30 to 45 days. Demand impact typically shows around day 90. Think of the first months as installing the engine: the returns compound over 6 to 12 months.

How is this different from a marketing agency?

We cover most channels an agency would: LinkedIn and Google Ads, SEO, GEO, webinars, outreach and your website messaging. The difference is that we run them as one system, built on one ICP and your own expertise, connected to your CRM and measured on pipeline influence in won and lost deals. Work that doesn’t feed pipeline, like standalone branding, stays out of scope.

Is this a LinkedIn ghostwriting service?

No. LinkedIn content is one part of a system that also covers your ICP, messaging, ads, SEO, GEO, webinars, outreach and CRM reporting. The interview simply makes all of it sound like you, not like a ghostwriter.

Should we hire a marketer instead?

Most early marketing hires struggle because there’s no GTM system, ICP or positioning for them to execute on. Installing the engine first gives a future hire a working foundation, and it’s a lot cheaper than hiring a Head of Marketing too early.

How do you work with an existing marketing team?

We plug into it. Your marketing manager keeps ownership of priorities and the brand, and we add what a small team rarely has in-house: the GTM system, the founder interview and specialist execution across ads, SEO, GEO, signals and CRM reporting. Want your team to build its own signal system instead? The Signal-Led GTM Program does that in six weeks.

Do you use AI?

Yes, everywhere it makes the work faster or sharper. Our own AI content system knows your voice, ICP and sales calls, and OutreachFlow scores intent signals automatically. But every piece is directed and checked by a senior: AI speeds up the work, it doesn’t replace the thinking.

What’s the difference between the engine and the program?

The Founder-Led GTM Engine is a monthly partnership: you do one interview, we run your full GTM system. The Signal-Led GTM Program is six weeks in a small group: your team builds its own signal system, with Frank’s coaching and the templates we use ourselves.

Will the content actually sound like me?

That’s the point of the interview. We use a journalistic method to capture how you think, then run it through an AI content system that knows your brand voice, ICP, sales calls and past content. You get your perspective at scale, not generic thought leadership.

Latest insights

Field notes on B2B SaaS GTM.

All articles
B2B SaaS MarketingHow 100 B2B Practitioners Run a Webinar That Works (2026 Data)Read article B2B SaaS MarketingFounder-Led Marketing: What the Fastest-Growing B2B SaaS Companies Are Actually DoingRead article B2B SaaS MarketingReddit Marketing for B2B SaaS: How to Do It Without Getting BannedRead article
Limited availability

Ready to turn your expertise into predictable pipeline?

We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.

Book a strategy call
Not ready for a call?

30 seconds · free · no signup

“Surprisingly accurate. The gap analysis of my content was spot on.”
Toni Hopponen Founder, LandingRabbit
Buying signal detectedClicked our logo twice. Intent score: very high. In OutreachFlow, you’d be in our CRM by now.Fair enough, book a call