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The Founder-Led GTM Engine.

We install and run your complete go-to-market, from ICP to closed deals. You give us one hour a month. Every result shows up in your CRM.

Book a strategy callSee how it works

15 minutes. You walk away with your biggest GTM bottleneck and how to fix it.

Trusted by 40+ B2B SaaS companies across Western Europe

Hover a logo for the story behind itTap a logo for the story behind it
  • Mediamyne
  • Cision
  • Selfguide
  • HRLinkIT
Read the case studies

Why marketing stops turning into pipeline.

It usually isn’t effort. Between early traction and repeatable growth, B2B SaaS teams run into the same four things.

  • Activity, but no pipeline

    Posts, ads and campaigns go out every week. The number your board asks about barely moves.

  • Channels that don't talk to each other

    Ads, SEO, content and outreach run on their own, often with a different agency each, and each one reports its own metrics.

  • Your best thinking stays in sales calls

    You explain your market sharper than any website does. It just never leaves the call.

  • Sales waits for demos

    Buyers research long before they raise their hand. Without signals, sales finds out when a competitor already had the first conversation.

The missing piece is a system that connects your ICP, your expertise, every channel and your CRM.

What’s included

One interview, four layers, one system.

We decide who you should win and show what moved revenue. The channels in between are the means, and every one runs on the same ICP and target accounts.

  1. The hub

    One interview a month

    About an hour with you or another expert in your team. We use a journalistic method built over years of interviewing C-level people, built to get past the rehearsed answers to your sharpest thinking.

    • Recorded remotely, scheduled by us
    • We choose which insights are worth building on, measured against your ICP and sales calls
    • A senior decides what goes out
    • Feeds posts, articles, video, ad copy and outreach

    OutcomeYour sharpest arguments in every channel, from one hour of your time.

    A client expert being interviewed remotely by Maxiality, with ring light and laptop About 1 hour Feeds every channel
  2. Layer 01

    Foundation: know who to win

    Before we write a word, we pin down who your buyers are and why they should pick you.

    • ICP and target account list, sharpened with your closed-won deals
    • Positioning and messaging
    • Your existing website reworked around both
    • Cases, sales content, and audit tools or calculators where they help

    OutcomeEvery channel works from the same ICP, the same accounts and the same story.

  3. Layer 02

    Demand: be known before buyers search

    Your expertise, put in front of the accounts you want, in the places they research.

    • Founder content: LinkedIn posts, articles and video clips
    • LinkedIn Ads, including Thought Leader Ads, aimed at your target accounts
    • SEO and GEO, so Google and AI search cite you
    • Webinars built on your expertise

    OutcomeYour ICP knows your name and your point of view before the first sales call.

    Thought Leader video ad on LinkedIn with impressions and opportunities rising
  4. Layer 03

    Signals to conversations: act when accounts warm up

    OutreachFlow, our own software, picks up which accounts are engaging and scores them, so sales knows who to talk to this week.

    • Intent signals from LinkedIn engagement and company-level website visits
    • LinkedIn outreach timed on those signals
    • Growing your LinkedIn network inside the ICP
    • Gifting for high-value accounts, and Google Ads for buyers already in market

    OutcomeConversations with accounts that already showed interest.

    Engaged contactsContacts who commented on and reacted to a LinkedIn post
    ICP pulseOutreachFlow dashboard with ICP companies, influenced open deals and influenced pipeline
    Account signalCompany with a rising score, tagged ICP and Prospect, with the contacts who engaged
  5. Layer 04

    Pipeline and proof: measure what moves revenue

    Everything is tied to your CRM, so you see what marketing did for open, won and lost deals.

    • Qualified signals pushed into HubSpot, Salesforce, Pipedrive or Zoho
    • Pipeline influence: which deals were touched by which activities
    • Won and lost deal analysis that sharpens the ICP and messaging every quarter

    OutcomeA clear line between marketing and revenue, and a system that gets better every quarter.

Take a guess

What share of open deals had already seen the LinkedIn Ads?

52 to 57%

of open deals had seen the LinkedIn Ads, measured in the CRM with OutreachFlow. A report with only clicks and leads doesn’t show that.

See examples of the content

You bring the expertise. We build and run the system.

What you put in
  1. 1One interview a monthAbout 60 minutes with you or another expert in your team.
  2. 2Your sales insightsCall notes and objections you hear, so the content sounds like your market.
  3. 3Follow up on warm accountsSales picks up the signals we push into your CRM.
What we do
  • ICP, target account list and messaging
  • Ongoing positioning and messaging sessions
  • OutreachFlow intent signals, LinkedIn outreach and gifting
  • CRM integration, pipeline influence and won/lost analysis
  • Your website reworked around your ICP and messaging
  • All content, from posts to cases and video
  • LinkedIn Ads, Google Ads, SEO, GEO and webinars
In scope
  • Everything that feeds pipeline
  • Reworking your existing website around ICP and messaging
  • Cases, audit tools and calculators, built by us when they help sales close
Out of scope
  • Building a website from scratch
  • Standalone branding or design work
  • Isolated tasks without a link to the system

The rule is simple: if it feeds pipeline, it’s in.

Value in month one. Compounding after that.

You don’t wait six months to see if it works. You see value early, and it keeps stacking.

30-45 daysvisible authority~90 daysdemand impact6-12 monthscompounding returns
  1. 1Weeks 1-4Foundation

    Messaging your team uses in sales calls straight away.

  2. 2Month 2Demand goes live

    Your ICP sees your thinking every week.

  3. 3Month 3Signals become meetings

    First meetings with accounts that were already warming up. At theMatchBox, 3 in 10 signal calls became a meeting.

  4. 4Month 4+The engine compounds

    Every won and lost deal makes the engine sharper.

Your time: a kick-off, then one interview a month.

  • 30-45 days visible authority
  • ~90 days demand impact
  • 6-12 months compounding returns
Success stories

What changed for our clients.

Our clients sell into very different markets, but they hit the same founder bottleneck. Here’s what happened when they put their expertise to work in the market.

Discover our cases
Measured with OutreachFlow

57%

of open deals had seen our LinkedIn Ads, measured in the CRM.

Range: 52% to 57% of open deals.

21

new customers in one launch campaign

2

demos in the first 10 days

3 in 10

signal calls became a meeting

“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert VerkadeChief Revenue Officer, StoryChief
We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!
Carol GeensBusiness Growth Director, theMatchBox
Intent signals
The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.
Tom van EijmerenFounder & CEO, ClockAssist
The LinkedIn videos made me more visible as an expert in our industry. Within a month, this resulted in participation in two expert panels where our ideal clients also attended.
Mathijs VleemingYunits Community Software by Yard
“As soon as I posted the first video, I had a couple of people refer to it. They would say: "Oh yeah, I saw your video." It is a very immediate process, people perceive you as quite a serious authority figure.”
Ash TakherManaging Partner, Bluebird UK
Maxiality's knowledge and expertise in organic growth ensured that Dyme established its name as an expert in personal finance.
Joran IedemaCEO, Dyme
We worked with Maxiality for 2 years to generate more leads in the Netherlands for Minggo. Frank's in-depth knowledge and experience in SaaS marketing proved invaluable.
Nele van EyndeMarketing Manager, HRLinkIT / Minggo
Frank also previously owned and sold his own SaaS company. He has a T-profile: marketing and business as well as technology.
Philip SpaasSaaS Investor
I am very happy with the huge amount of content you guys can create, based on a 1 hour interview. I am excited to do more interviews so that this process can continue to grow our pipeline!
Ivar van DuurenCo-Founder, ISOPlanner

Questions about the engine.

Still unsure whether it fits your stage? A 15-minute call usually settles it.

Book a strategy call
How much of my time will this take?

About one hour a month for the interview, with you or another expert in your team. After that we handle the strategy, content, ads, outreach and reporting. You focus on closing deals.

How do you measure success?

On pipeline. We tie signals and touches to won and lost deals in your CRM, so you see which deals marketing influenced.

We don’t have internal marketing capacity. Is that a problem?

No, that’s exactly who the engine is built for. We operate as your GTM team. Your sales team only needs to follow up on the warm accounts we push into your CRM.

How long until we see results?

Most clients see increased visibility within 30 to 45 days. Demand impact typically shows around day 90, and the engine compounds over 6 to 12 months as content, signals and pipeline data build up.

Will it sound like us?

Yes. We interview your founder or subject-matter experts ourselves and decide which insights are worth building on. Our AI content system knows your voice, ICP and sales calls and writes the drafts. A senior checks every piece before it goes out.

Can’t we do this with an in-house marketer?

Not at this level. You would need a strategist, writer, video editor, ads specialist and a signal and CRM setup. Many founders install the engine first, so a future hire has a working system to execute on.

What does the engine cost?

It depends on scope: how many channels we run and how much content the system needs. Smaller teams that are just getting started usually begin at €2,500 a month. After the strategy call you know exactly what fits your stage.

Do we keep our data if we stop?

The signal history and pipeline data live in your own CRM, so they stay with you.

Six-week programWant your team to build it?In the Signal-Led GTM Program, your team builds its own signal system in six weeks, with every template we use ourselves.Explore the program
Limited availability

Ready to turn your expertise into predictable pipeline?

We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.

Book a strategy call
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“Surprisingly accurate. The gap analysis of my content was spot on.”
Toni Hopponen Founder, LandingRabbit
Buying signal detectedClicked our logo twice. Intent score: very high. In OutreachFlow, you’d be in our CRM by now.Fair enough, book a call