One session

Know exactly where to start.

Which problems need solving first? Which opportunities are you missing? One strategy session and a full audit give you a clear GTM direction, with quick wins you can act on straight away.

€1,500. Report and strategy within one week.

Trusted by 40+ B2B SaaS companies across Western Europe

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  • Mediamyne
  • Cision
  • Selfguide
  • HRLinkIT

A full inspection of your go-to-market.

More than 150 items, from your ICP and your homepage to your onboarding and your competitors. Everything a buyer touches before they talk to sales, based on 20+ years of B2B experience and 40+ SaaS companies.

  • 01

    ICP check

    Who you sell to, and whether every page and channel is aimed at them

    Typical finding Not ok

    The ICP lives in a slide deck, and every channel targets someone slightly different.

  • 02

    Customer journey touchpoints

    Every step from first visit to first sales call

    Typical finding Can be improved

    Every page pushes a demo, even for visitors who are only just exploring.

  • 03

    Messaging and positioning

    Whether buyers get your problem and your difference in seconds

    Typical finding Not ok

    The H1 says what the product does, not which problem it solves.

  • 04

    Pricing page

    Plans, anchors and the questions buyers ask before they buy

    Typical finding Can be improved

    Plans are compared on features, not on the outcome buyers pay for.

  • 05

    Sign-up and onboarding

    The path from sign-up to the first moment of value

    Typical finding Can be improved

    The trial is free, but the page never says so.

  • 06

    Marketing channels

    What each channel costs and what it adds to pipeline

    Typical finding Not ok

    Every channel reports its own metrics, and none of them report pipeline.

  • 07

    Competition scan

    How competitors position, price and show up in search

    Typical finding Can be improved

    A competitor owns the comparison searches your buyers use.

Part of a Maxiality SaaS audit: homepage items scored as Good, Can be improved or Not ok, with impact, effort and priority

Every finding scored, so you know what to fix first.

  • More than 150 items, each marked Good, Can be improved or Not ok
  • Every item rated on impact, effort and priority
  • Examples and a video with our recommendations
  • Eight parts of your marketing, from homepage to competitors
How it works

From first session to a clear plan, within a week.

  1. 1

    Strategy session

    60 to 90 minutes on your numbers, your pipeline and what you’ve already tried.

  2. 2

    Audit & analysis

    We inspect your ICP, website, messaging, funnel, marketing channels and competitors.

  3. 3

    Report in one week

    More than 150 items scored on impact, effort and priority, with a GTM strategy, quick wins and a video with our recommendations.

You walk away with
  • Findings and recommendations
  • A GTM strategy you can act on
  • Quick wins with direct impact
  • A clear view on your competitors
InvoiceFounder-Led GTM Engine · Month 1
Founder-Led GTM Engine, month 1
Strategy Booster credit−€1,500

Credited in full if you start the Founder-Led GTM Engine within 30 days of receiving your report.

A good fit for

  • B2B SaaS teams with paying customers who want clarity before they invest more
  • Founders who feel something is off in their GTM, but can’t put a finger on it
  • Teams about to hire marketing, switch agencies or add a channel

Not the right fit for

  • Pre-revenue or idea-stage companies: there isn’t enough to audit yet
  • Teams that want execution straight away: the Founder-Led GTM Engine is built for that
Who you work with

Operators who’ve done the job themselves.

Frank built and sold his own SaaS company. Esther has been an interim SaaS marketing manager. They’ve sat in your chair, with the same pipeline problems and not enough time.

You work directly with Frank and Esther, every month.

  • Exited SaaS founderFrank built and sold his own SaaS company.
  • 40+ SaaS companiesPattern recognition across niches, from fintech to HR tech.
  • Our own SaaSOutreachFlow captures the intent signals we act on.
  • AI-native workflowWe build our own AI systems, from content to signal scoring.
Frank Husmann
Frank HusmannFounder

Built and sold his own SaaS company. Has since helped 40+ B2B SaaS companies sharpen their GTM.

Esther Konz
Esther KonzContent Strategist

Hands-on SaaS interim marketing manager. Decides which insights from a founder interview are worth building on, and makes sure every piece follows the strategy.

Questions about the Booster.

Want to know if a Booster is the right first step? A 15-minute call usually settles it.

Book a strategy call
Who is the Strategy Booster for?

B2B SaaS teams that want clarity before they commit: which problems to solve first, which opportunities they’re missing and where to start.

What does the Strategy Booster cost?

€1,500 excl. VAT. If you start the Founder-Led GTM Engine within 30 days of receiving your report, the full fee is credited against your first month.

What do we get at the end?

A report with findings, recommendations, your GTM strategy and quick wins with direct impact. You can start on your own straight away.

What happens after the Booster?

You can run with it yourself, or continue with the Founder-Led GTM Engine or the Signal-Led GTM Program. If you start the engine within 30 days of receiving your report, the Booster fee is credited in full against your first month.

Limited availability

Ready to turn your expertise into predictable pipeline?

We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.

Not ready for a call?

30 seconds · free · no signup

“Surprisingly accurate. The gap analysis of my content was spot on.”
Toni Hopponen Founder, LandingRabbit
Buying signal detectedClicked our logo twice. Intent score: very high. In OutreachFlow, you’d be in our CRM by now.Fair enough, book a call