Know exactly where to start.
Which problems need solving first? Which opportunities are you missing? One strategy session and a full audit give you a clear GTM direction, with quick wins you can act on straight away.
€1,500. Report and strategy within one week.
Trusted by 40+ B2B SaaS companies across Western Europe
Hover a logo for the story behind itTap a logo for the story behind it21 new customers
“The strategic insights and practical support helped increase the visibility of ANP’s labels (especially ANP Business) among prospects in a structural way.”
Geneviève MuyaSr. Marketing Manager, ANP2 demos in 10 days
“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert VerkadeChief Revenue Officer, StoryChief“The quick, hands-on guidance provided exactly the expertise I was missing: concrete tips, B2B SaaS best practices and a sparring partner who is always there for you.”
Hanna Vande VyvereMarketing Manager, Zero Friction“I would recommend Frank 100% to anyone looking for a new approach to their B2B SaaS marketing and sales strategy.”
Chris PattisonCo-founder, Squeaky AI“I am very happy with the huge amount of content you guys can create, based on a 1 hour interview.”
Ivar van DuurenCo-Founder, ISOPlanner“We worked with Maxiality for 2 years to generate more leads in the Netherlands for Minggo. Frank’s in-depth knowledge and experience in SaaS marketing proved invaluable.”
Nele van EyndeMarketing Manager, HRLinkIT / Minggo“We were all pleasantly surprised with the speed of results and the significantly improved visibility of Circula.”
Thomas HesselingMarketing Manager NL, Circula“Maxiality’s knowledge and expertise in organic growth ensured that Dyme established its name as an expert in personal finance.”
Joran IedemaCEO, Dyme“Your Google Ads campaigns are hugely successful and exceeding all expectations!”
Artur ZvinchukCo-Founder, FoodAmigos“The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.”
Tom van EijmerenFounder & CEO, ClockAssist“We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!”
Carol GeensBusiness Growth Director, theMatchBox“My collaboration with Frank at Peak and our portfolio companies has been excellent. He is professional, reliable, and thinks proactively.”
Johan van MilCo-Founder, Peak Venture CapitalOne of the SaaS companies we helped grow before its exit.
“In addition to being an online marketing expert with great knowledge of SEO, content marketing, SAAS and development, Frank also previously owned and sold his own SaaS company. He has a T-profile: marketing and business as well as technology.”
Philip SpaasSaaS Investor, ex-Merkle“The LinkedIn videos made me more visible as an expert in our industry. Within a month, this resulted in participation in two expert panels where our ideal clients also attended.”
Mathijs VleemingYunits Community Software by YardA full inspection of your go-to-market.
More than 150 items, from your ICP and your homepage to your onboarding and your competitors. Everything a buyer touches before they talk to sales, based on 20+ years of B2B experience and 40+ SaaS companies.
- 01
ICP check
Who you sell to, and whether every page and channel is aimed at them
Typical finding Not okThe ICP lives in a slide deck, and every channel targets someone slightly different.
- 02
Customer journey touchpoints
Every step from first visit to first sales call
Typical finding Can be improvedEvery page pushes a demo, even for visitors who are only just exploring.
- 03
Messaging and positioning
Whether buyers get your problem and your difference in seconds
Typical finding Not okThe H1 says what the product does, not which problem it solves.
- 04
Pricing page
Plans, anchors and the questions buyers ask before they buy
Typical finding Can be improvedPlans are compared on features, not on the outcome buyers pay for.
- 05
Sign-up and onboarding
The path from sign-up to the first moment of value
Typical finding Can be improvedThe trial is free, but the page never says so.
- 06
Marketing channels
What each channel costs and what it adds to pipeline
Typical finding Not okEvery channel reports its own metrics, and none of them report pipeline.
- 07
Competition scan
How competitors position, price and show up in search
Typical finding Can be improvedA competitor owns the comparison searches your buyers use.

Every finding scored, so you know what to fix first.
- More than 150 items, each marked Good, Can be improved or Not ok
- Every item rated on impact, effort and priority
- Examples and a video with our recommendations
- Eight parts of your marketing, from homepage to competitors
From first session to a clear plan, within a week.
- 1
Strategy session
60 to 90 minutes on your numbers, your pipeline and what you’ve already tried.
- 2
Audit & analysis
We inspect your ICP, website, messaging, funnel, marketing channels and competitors.
- 3
Report in one week
More than 150 items scored on impact, effort and priority, with a GTM strategy, quick wins and a video with our recommendations.
- Findings and recommendations
- A GTM strategy you can act on
- Quick wins with direct impact
- A clear view on your competitors
Credited in full if you start the Founder-Led GTM Engine within 30 days of receiving your report.
A good fit for
- B2B SaaS teams with paying customers who want clarity before they invest more
- Founders who feel something is off in their GTM, but can’t put a finger on it
- Teams about to hire marketing, switch agencies or add a channel
Not the right fit for
- Pre-revenue or idea-stage companies: there isn’t enough to audit yet
- Teams that want execution straight away: the Founder-Led GTM Engine is built for that
Operators who’ve done the job themselves.
Frank built and sold his own SaaS company. Esther has been an interim SaaS marketing manager. They’ve sat in your chair, with the same pipeline problems and not enough time.
You work directly with Frank and Esther, every month.
- Exited SaaS founderFrank built and sold his own SaaS company.
- 40+ SaaS companiesPattern recognition across niches, from fintech to HR tech.
- Our own SaaSOutreachFlow captures the intent signals we act on.
- AI-native workflowWe build our own AI systems, from content to signal scoring.

Built and sold his own SaaS company. Has since helped 40+ B2B SaaS companies sharpen their GTM.

Hands-on SaaS interim marketing manager. Decides which insights from a founder interview are worth building on, and makes sure every piece follows the strategy.
Questions about the Booster.
Want to know if a Booster is the right first step? A 15-minute call usually settles it.
Who is the Strategy Booster for?
B2B SaaS teams that want clarity before they commit: which problems to solve first, which opportunities they’re missing and where to start.
What does the Strategy Booster cost?
€1,500 excl. VAT. If you start the Founder-Led GTM Engine within 30 days of receiving your report, the full fee is credited against your first month.
What do we get at the end?
A report with findings, recommendations, your GTM strategy and quick wins with direct impact. You can start on your own straight away.
What happens after the Booster?
You can run with it yourself, or continue with the Founder-Led GTM Engine or the Signal-Led GTM Program. If you start the engine within 30 days of receiving your report, the Booster fee is credited in full against your first month.
Ready to turn your expertise into predictable pipeline?
We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.
“Surprisingly accurate. The gap analysis of my content was spot on.”
