Engagement and SQLs with strategic video content for StoryChief

StoryChief is a Ghent-based B2B SaaS platform that helps content teams centrally manage, publish, and analyze their content marketing, from blog posts to social media.

Challenge

StoryChief had just started actively posting on LinkedIn and was looking for a way to generate visibility, engagement, and business leads through high-quality content. Without having to commit to long-term contracts.

Solution

We collaborated on the creation of a professionally produced video and several short pieces of content. The process included an in-depth interview with the founder to define the goals. This was followed by smooth production, editing, and reuse of the content for various channels, including LinkedIn and the blog.

Execution

• Published video content on the client’s personal LinkedIn page and company page.
• 2-3 reused pieces of content shared to maximize reach and engagement.
• We helped write copy for posts and blogs.
• We ensured high-quality images and sound, in line with the brand’s tone.

Results

The campaign resulted in strong engagement: the content attracted a lot of attention on LinkedIn, which was all the more impressive given that the client had only been posting for a short time. Within the first 7 to 10 days, this immediately resulted in two high-quality demo requests, which were clearly attributable to the campaign.