Practical B2B SaaS marketing support tailored to Zero Friction

Zero Friction is a B2B SaaS company active in the energy sector. The marketing manager was looking for additional support to tackle ad hoc challenges, gain in-depth expertise in specific areas, and at the same time stimulate her own growth as a marketing manager.

Challenge

In a fast-growing team with limited capacity and broad responsibilities, the marketing manager often found herself short-handed. There was a particular need for additional expertise in the areas of campaigns, strategic sounding board, and team management. There had to be room for quick coordination, practical tips, and personal coaching.

Approach

Our collaboration was flexible, accessible, and tailored to the needs of the moment. This included:

Regular coordination based on specific questions or cases.
Practical advice on campaigns, team coaching, and strategy.
An accessible sparring partner for both small and larger marketing challenges.
Contribution of industry experience (B2B SaaS, Ghent region) and best practices.

The fast, hands-on guidance provided exactly the expertise I was lacking: concrete tips, B2B SaaS best practices, and a sparring partner who is always available. This allowed me to confidently take my team and our marketing to the next level.

Hanna Vande Vyvere

Marketing Manager Zero Friction (BE)

Results

Hands-on guidance: “I could come up with specific questions or cases and always received useful tips and tricks that I could put into practice right away.”
Flexible, ad hoc support: “In marketing, things often come up unexpectedly, so it’s nice to know that we can always adjust.”
Leadership coaching: “Not just about marketing itself, but also about team management—that was something new to me, and it was valuable to get concrete and useful input on that.”
Trust and growth: “Frank is someone who helps me grow as a marketing manager and helps my team grow – so that marketing within Zero Friction can continue to grow as well.”
Good connection & vision: “The feeling of trust, the connection, and sharing the same vision make me highly recommend this collaboration.”

Conclusion

For growing B2B teams like Zero Friction, marketing support is not just a matter of extra hands, but also of having the right sounding board and coaching. By combining experience with flexibility and a human approach, this collaboration became not only operational, but also strategically and personally valuable.