How We Create Demand
Our primary focus is to guide and advise you on your marketing strategy, resulting in clarity on your positioning and messaging.
Our secondary focus is to share your knowledge and expertise, resulting in you becoming and remaining the authority in your field.
We help you in 3 different ways:
In this 60-90 minute session we identify your goals, challenges and processes. After one week you will receive a report with findings, recommendations and your complete Strategy Booster. This way you know exactly what it takes to achieve your goals.
- 1x strategy session
- Technical and marketing audit
- Competitive analysis
- Marketing strategy
- Quick wins with direct impact
With the results from the Strategy Booster, you can start immediately on your own. Or you choose to proceed with The Foundation or the Authority Accelerator.
In 4 weeks we get to work on the recommendations from the Strategy Booster and lay the foundation for growth.
- Customer interviews and client cases
- Messaging strategy
- Custom content strategy
- Website optimization
- Channel and profile optimization
- Execution quick wins
- Choice of playbooks and setup
- Tech stack, set-up, automation
- Sales funnel set-up
- Templates
- Dashboard
- 2x Strategy and coaching session (1 hour each time)
After that you have the choice to do your marketing in-house or continue with the Authority Accelerator where the strategy becomes a reality.
Authority Accelerator
Creation of all content, distribution, promotion and reporting to make your business the only choice in your market. Per month you get:
- 1-hour video interview and video coaching
- 8 LinkedIn posts + video + transcripts
- 1 Blog article
- Monthly reporting
- Content library for sales
- Channel and profile optimization
- 8 YouTube shorts
- 6 YouTube videos + thumbnails
- 1x Email marketing content
- Strategic LinkedIn network growth
- Managed LinkedIn Ad Campaigns
FAQ
What kind of B2B tech companies is this approach suitable for?
- You sell high ticket B2B products or services (not a €12 p/m Canva subscription)
- The product already has traction
- Your company is ready to invest in marketing and growth and/or has one or more salespeople
- Clear customer profile – one or more industries and/or departments identified as ideal customers
Can I work together in other ways as well?
Yes, you certainly can. Please contact us to discuss this.
What is the investment?
The investment depends on the current (marketing) maturity of your organization and your ambition. The more it takes for the foundation and the higher the ambition, the more commitment we need to make sufficient impact.
The monthly investment usually starts at €2.500 p/m. But the best way to learn more about the investment is to schedule a free strategy session.
What makes your approach different?
Our approach is characterized by practical and proven B2B marketing solutions based on our own experience as an ex SaaS founder and working with a wide variety of clients. So no outdated methods or tricks, but successful, sustainable playbooks founded on the latest developments in B2B marketing.
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