A B2B podcast agency is specialized in helping tech companies amplify their voice and reach through the power of podcasting. In today’s fast-paced digital world, traditional marketing methods are no longer enough to stand out from the competition. 

As a founder or marketeer of a tech company, you understand the importance of staying ahead and building strong connections with your target audience. A podcast is a great way to achieve this goal.

What is a B2B Podcast Agency?

A B2B podcast agency is a specialized marketing agency that focuses on creating and promoting podcasts for business-to-business (B2B) companies. We work closely with tech founders to develop engaging podcast content that aligns with your brand values and resonates with your target market.

Podcasting has gained significant popularity in recent years as an effective medium for sharing valuable insights, industry trends, and thought leadership. It allows you to showcase your expertise while building trust and credibility within your industry.

Why Do You Need a B2B Podcast Agency in Your Marketing Strategy?

First a few stats about B2B podcasts:

  • Research from Sapio shows that 43% of B2B decision-makers are using podcasts to access business-related content.
  • Businesses that utilize branded podcasts experience an 89% increase in brand awareness, a 14% increase in purchase intent, and an 18% increase in engagement. Over the long term, podcasts assist in creating positive subconscious associations with a brand (source: BBC).
  • The number of podcast listeners has been growing year-over-year with 6-9%.

In the competitive landscape of B2B marketing, differentiating your tech company from others is crucial. Here are some key reasons why incorporating podcasting into your marketing strategy can be highly beneficial:

  1. Establish Authority: Podcasting provides a platform for you to share your knowledge, expertise, and industry insights as a subject matter expert. This is all part of what we call authority marketing. And by consistently delivering valuable content, you position yourself as an authority in your field. This way you gain trust and credibility among your target audience.
  2. Build Relationships: A podcast allows you to connect with industry experts, thought leaders, and potential clients on a deeper level. Through engaging conversations and interviews, you can build strong relationships that may lead to collaborations or business opportunities.
  3. Expand Reach: Podcasting enables you to reach a wider audience beyond your existing networks. Listeners can easily access your content on various platforms such as Apple Podcasts, Spotify, or Google Podcasts. This expanded reach helps attract new leads and increases brand visibility.
  4. Multimedia Content: While written content is essential in marketing strategies, adding multimedia elements like podcasts diversifies your content offerings. Some people prefer listening over reading, so providing audio content helps cater to different learning preferences.

Here is a quote from Lex Friedman – a podcasting consultant who worked for numerous large companies such as Amazon – about B2B podcasts:

“No one wants to listen to a 10-episode podcast about how great ZipRecruiter is at finding a job or helping hire the right applicant. But if we can create a show with someone like entrepreneur and best-selling author Seth Godin about what it means to be successful and being the most productive person around, that’s going to appeal to exactly the kind of people that ZipRecruiter wants to reach.”

Who is a B2B Podcast Agency For?

Our agency is specifically designed for founders of tech companies who are looking to maximize their marketing efforts through authority marketing and podcasts is one of the tactics we use. Whether you’re a startup or an established tech firm, we have the expertise and experience to tailor our services to suit your unique needs.

If you want to:

  • Increase brand awareness
  • Showcase thought leadership
  • Capture the attention of key decision-makers in your industry
  • Nurture leads and drive conversions

Then our B2B podcast service is the perfect fit for you!

Our Unique Process – How We Help Amplify Your Tech Company’s Voice

At our B2B podcast agency, we follow a comprehensive process to ensure your podcast is strategically planned, professionally produced, and effectively promoted:

  1. Discovery: We start by gaining a deep understanding of your tech company’s goals, target audience, and brand values. This allows us to develop a tailored podcasting strategy that aligns with your overall marketing objectives.
  2. Content Creation: Our team of experienced content creators works closely with you to develop engaging podcast topics and episode ideas. We assist in crafting compelling scripts or interview questions to ensure each episode delivers value to your listeners.
  3. Production: From recording to editing and post-production, we handle all aspects of producing high-quality podcasts. Our professional audio engineers ensure the audio is crystal clear while maintaining an engaging listening experience.
  4. Promotion: Creating great content is just the first step. We also focus on promoting your podcast across relevant platforms and channels with podcast repurposing. Through effective marketing strategies like social media promotion, email newsletters, and guest collaborations, we help expand your listener base. We have seen great results by adding the best posts to LinkedIn campaigns for your target audience. Also read: what does a LinkedIn marketing agency do when outsourcing LinkedIn advertising?
  5. Analytics & Optimization: To measure the success of your podcasting efforts, we provide detailed analytics reports that highlight key metrics such as audience demographics, download numbers, and listener engagement. Based on these insights, we continually optimize your podcast strategy for maximum impact.


If you’re a tech company founder or marketeer looking to take your marketing strategy to the next level and amplify your voice in the industry, our B2B podcast agency is here to help. 

Podcasting offers a unique opportunity to showcase thought leadership, build relationships with influential individuals in your field, expand reach beyond traditional methods, and provide valuable content to engage with your target audience.

Need Help With Your B2B Podcast?

Partner with our B2B Podcast Agency today, and let’s start amplifying your tech company’s voice through the power of podcasting!