As a B2B marketer, you are constantly looking for effective ways to reach and engage your target audience. LinkedIn, with its professional network of more than 1 billion members worldwide, is an ideal platform for B2B marketing.
Only managing and optimizing LinkedIn ad campaigns can be complex and time-consuming. In this article, we explain why outsourcing LinkedIn advertising can be a smart strategic choice for B2B marketers.
Why advertise LinkedIn?
Before we get into outsourcing LinkedIn advertising, it is important to understand why this platform is so valuable for B2B marketing:
Targeted, specific audience: LinkedIn offers advanced targeting capabilities, allowing you to target professionals based on job title, industry, company size, and more. Especially for B2B, the targeting capabilities are great and nowhere else.
High-quality leads: Users on LinkedIn are often in a professional mindset, which means the leads you generate are high quality and looking for business solutions. This allows you to acquire potential customers in your target market.
Extensive advertising opportunities: From sponsored content to InMail campaigns, LinkedIn offers various ad formats that can be tailored to your specific marketing goals.
The benefits of outsourcing LinkedIn advertising
Managing LinkedIn ad campaigns can be complex, with many different elements including targeting, budget management, copywriting and ad creation. Here are reasons why outsourcing can be beneficial:
Expertise and Experience
Outside specialists often have in-depth knowledge and experience with LinkedIn advertising, enabling them to optimize campaigns for maximum performance. We see many LinkedIn campaigns for our clients every month and because of this, we also discover what works and what doesn’t.
Saving time
Outsourcing allows you to save valuable time that would otherwise be spent managing and optimizing ad campaigns, allowing you to focus on other important aspects of your business.
Cost-Efficiency
Although outsourcing ad management comes at a cost, the increased efficiency and effectiveness of your campaigns can result in better ROI.
Our Unique LinkedIn Marketing Approach
We have successfully created numerous LinkedIn campaigns, resulting in significant revenue for technology companies. Our ad campaigns are based on a proven playbook to ensure we achieve agreed-upon goals.
We start by analyzing your target audience’s content needs and preferably create content based on expert interviews with your company’s founder or other subject matter experts. This content is strategically tailored to the different stages of your customers’ buying journey.
Next we transform the content into ads in a cold-layer campaign, targeting your audience in your ideal customer profile. In addition, we implement a retargeting strategy where we add evidence to convince potential customers to take action.
We constantly monitor campaign performance and repeat the process to continuously create new organic content and repurpose the best content into our cold-layer campaigns. In this way, we ensure that there are always new ads available that deliver results.
Linkedin ad formats
Sponsored content
Reach the right audience in the LinkedIn news feed.
- Single Image Ads – Place ads in the LinkedIn feed with one image.
- Video Ads – Use native video at every stage of the buying journey. Also read about B2B video marketing.
- Carousel Ads – Tell an interactive story that inspires your prospects to take action.
- Event Ads – Get more attendees to your LinkedIn event.
- Document Ads – Collect leads by sharing documents in the feed.
- Thought Leader Ads – Build brand equity by sponsoring your thought leaders’ posts.
Sponsored Posts
Reach your target audience through LinkedIn Messaging.
- Conversation Ads – Engage with your target audience.
- Message Ads – Send direct messages to your prospects to take immediate action.
- Lead Gen Forms – Pre-filled forms for your LinkedIn ads.
Lead Gen Forms
Collect quality leads from your ads on LinkedIn with pre-filled forms.
Text and Dynamic Ads
Place ads in the right bar of LinkedIn.
- Text Ads.
- Spotlight Ads – Showcase your product, service, event and more to increase traffic to your landing page.
- Follower Ads – Promote your LinkedIn page to gain followers.
Measuring success of LinkedIn ad campaigns
Measuring success is crucial to determining if your LinkedIn ad strategy is working. Without this data, you can’t optimize and improve.
The importance of tracking and measuring results
Tracking your ad performance helps you understand which elements of your campaign are working and which need to be adjusted for better results.
Key metrics to measure the success of LinkedIn ads
The success of your LinkedIn ad campaigns can be measured by several metrics:
- Click-Through Rate (CTR): A high CTR indicates relevant and engaging ads.
- Conversion Rate: The percentage of users who take a desired action after clicking on your ad.
- Lead Quality: The degree to which generated leads match your ideal customer profile.
- Cost per Lead (CPL): How much does it cost to generate one quality lead? This is crucial in determining the ROI of your campaign.
How much does advertising on LinkedIn cost?
You can advertise on LinkedIn from as little as E10 per day. We always recommend setting up a cold campaign for your target audience and a retargeting campaign. Most of the budget goes to the cold campaign. These are the people in your target audience that you don’t know yet.
Also read our article about LinkedIn advertising: costs and benchmarks.
Conclusion
LinkedIn advertising provides a powerful platform for B2B marketers to reach and engage their target audience. However, managing effective LinkedIn ad campaigns requires time, expertise, and ongoing optimization.
Outsourcing this task to a LinkedIn marketing agency can not only save time, but also lead to better campaign performance and higher ROI. By carefully choosing a trusted partner, B2B marketers can take their LinkedIn ad strategy to the next level.
Want to outsource your LinkedIn advertising?
Are you a B2B founder or marketer and want to increase your reach in your industry? Then get in touch, we would love to help you based on our experience with hundreds of LinkedIn advertising campaigns!