The Best B2B SaaS Marketing Agencies in the Netherlands (2026)

I’m Frank Husmann, founder of Maxiality, and my agency is on this list. So I’ve stuck to what each agency publishes about itself on its own website, and I’ll tell you when another agency is the better pick.

The list covers agencies with an office in the Netherlands that can show B2B SaaS work on their own site. Maxiality comes first because this is our list. The others follow alphabetically.

Summary

• Six agencies meet the criteria: Maxiality, Dapper, Gradient, Savvy Moves, The Growth Syndicate and Unmuted.
• They solve different problems. Maxiality runs a founder-led engine for companies without a marketing team, Dapper and The Growth Syndicate add capacity to a marketing team, Unmuted runs a broad program with video and web in-house, Savvy Moves does paid media and Gradient builds around HubSpot.
• Only Maxiality and Dapper publish a starting price. The rest quote per engagement.
• Plenty of agencies call themselves SaaS specialists. Several names from other Dutch lists didn’t make it, because their own sites show one SaaS case or none.

The best B2B SaaS marketing agencies in the Netherlands at a glance

How we evaluated these agencies

To make the list, an agency had to meet three conditions on its own website:

1. Proven SaaS work. More than one named SaaS client or SaaS case. A directory listing that says “SaaS” didn’t count.
2. Headquartered in the Netherlands. A Dutch head office in its contact details, terms or about page. A Dutch city in a blog post wasn’t enough.
3. Results with numbers. At least one case with a measurable outcome, as the agency publishes it.

For the agencies that made it, we then compared what they deliver, how they report results and what they publish about price and minimum term. That’s what the table above shows. Everything comes from pages that were live on 8 November 2026.

The 6 best B2B SaaS marketing agencies in the Netherlands

Maxiality: best for founder-led SaaS without a marketing team

• Location: Haarlem
• Team: Frank Husmann (built and sold his own SaaS company) and Esther Konz (former interim SaaS marketing manager)
• Clients: theMatchBox, ANP Business, StoryChief, ClockAssist, ISOPlanner, Circula
• Price: from €1,500 (Strategy Booster)

This is us, so I’ve described it in the same format as the other five. Maxiality runs a GTM engine for founder-led B2B SaaS, usually between €500K and €2M ARR, without a strong head of marketing. One interview a month with the founder or another expert feeds the content, LinkedIn Ads, SEO, GEO, webinars and signal-based outreach. That includes video clips cut from the interview, recorded remotely, and a website built or reworked around the ICP and messaging. Our own software, OutreachFlow, picks up intent signals and ties them to open, won and lost deals in the client’s CRM: HubSpot, Salesforce, Pipedrive or Zoho.

Published results (self-reported): at theMatchBox, 3 in 10 calls to accounts flagged by intent signals became a meeting. At ANP Business, the ANP Connect launch campaign brought in 21 new customers. StoryChief had two demo requests within ten days of the first video posts. At one client, 52% to 57% of open deals had seen the LinkedIn Ads, measured in the CRM.

Website: maxiality.com

Dapper: best for a demand gen team next to your own marketers

• Location: Rotterdam (HQ) and Lisbon
• Founded: 2019, as Dapper Rhinos, by Yvo Wander and Tycho Luijten
• Team: 70+ people from 20+ nationalities
• Clients: Storyteq, Online Payment Platform, ReviewStudio, Surepay
• Price: a Demand Team starts at €6,240 a month

Dapper calls itself a European B2B demand generation agency. It works for SaaS, services and hardware companies, and on its SaaS page it says its clients are typically Series A and beyond. Its method is the Niche Famous Framework: publish often, mostly through personal profiles, then capture the demand that creates through search, paid media and AI search. The work is split into content and creative, paid media, data and measurement, and a dedicated Demand Team that acts as an extension of your marketing team.

Published results (self-reported): Storyteq +54% inbound pipeline. OPP 200% more inbound sales calls and 53% more qualified pipeline. ReviewStudio 350+ sign-ups in four months at $70 per sign-up.

Website: dapper.agency

Gradient: best for a growth system built on HubSpot

• Location: Amsterdam
• Founded: 2013, as a mobile search agency
• Clients: Channable, Aelio
• Price: not published

Gradient presents itself as “B2B Growth Architects”. Instead of separate campaigns, it builds one growth system around HubSpot. SaaS is the first of six sectors on its homepage, next to cloud and IT, financial services, manufacturing, HR and professional services. An engagement starts with a two-week diagnosis, followed by a three-week architecture phase.

Published results (self-reported): for Channable, which Gradient calls a SaaS scale-up, it moved customer service onto HubSpot and migrated more than 250,000 tickets. Across all clients it reports “250+ growth systems” and “€1,500M+ in B2B pipeline”.

Website: begradient.com

Savvy Moves: best for paid media measured on revenue

• Location: Amsterdam, since 2023
• Clients: Iconosquare, Slite, Juni, Sendcloud, Xentral, WoodWing
• Price: not published; minimum commitment of six months

Savvy Moves is a B2B paid media agency for fast-growing SaaS and tech companies. It runs Google, LinkedIn and Meta Ads and sets up CRM tracking, so the campaigns are judged on revenue rather than on lead volume. It’s the only agency on this list that focuses on paid media alone.

Published results (self-reported): Iconosquare +83% customers. Slite +180% demo sign-ups. Juni +193% activated customers. Sendcloud +82% non-brand SQLs.

Website: savvy-moves.com

The Growth Syndicate: best for a senior growth lead without lock-in

• Location: Amsterdam and New York
• Founded: 2024, by founding partners Joliene van Grieken, Clément Dumont and Ferdinand Goetzen
• Clients: Frends, LangWatch, Axual, Cradle
• Price: hourly rates with a minimum monthly commitment; cancel with 30 days’ notice; not for marketing budgets under €5,000 a month

The Growth Syndicate is a B2B marketing agency for SaaS and other complex B2B companies with €1M to €350M in revenue. A senior Head of Growth leads every engagement, without juniors or account managers. There are four models: a full marketing service, a fractional marketing lead, paid performance, and a GTM strategy and audit. It’s channel-agnostic and says openly that it avoids made-up frameworks.

Published results (self-reported): Nobel €1.5M inbound pipeline. Frends €75K MRR pipeline in Sweden. Cutr 4x qualified deals. LangWatch €325,250 influenced pipeline in nine months.

Website: thegrowthsyndicate.com

Unmuted: best for a full growth program with video and web in-house

• Location: Amsterdam
• Team: founder and CEO Max van den Ingh; 23 people on the team page
• Clients: Backbase, Sendcloud, Studytube, Neople, Wonderkind
• Price: not published; no one-off projects; one month’s notice after the fixed term

Unmuted works only for high-ACV B2B SaaS, usually from €1M ARR or after a first funding round, and takes on a few new clients per quarter. Its core service is The Growth Program, built on its method GTM Resonance. Positioning and messaging, B2B SaaS websites, video, design and distribution across organic, paid and AI search are all done in-house.

Published results (self-reported): Coolset’s qualified inbound pipeline grew more than 95% quarter on quarter for three quarters. Robin 235% more demo requests. Returnista grew from 100 to 1,000 e-commerce customers.

Website: unmuted.com

Which agencies publish results with numbers?

All six do, though in different units. Dapper, The Growth Syndicate and Unmuted mostly report pipeline. Savvy Moves reports customers, demo sign-ups and SQLs. Gradient reports what it built and migrated. We report meetings from signals and the share of open deals that saw our ads.

Read those numbers as what they are: the agency’s best cases, chosen by the agency. Ask for the baseline and the time frame behind any figure you care about.

Which agency fits if you don’t have a marketing team yet?

That depends on who is going to do the work. Dapper’s Demand Team and The Growth Syndicate’s fractional lead are built to plug into or replace a marketing function. Unmuted runs a broad program, but its clients usually have funding or €1M+ ARR. Maxiality is built for the founder who is still the best salesperson and has no marketing team at all, because the input is one interview a month.

What is a B2B SaaS marketing agency?

A B2B SaaS marketing agency helps software companies that sell to businesses find, convince and win customers. The difference with a general B2B agency lies in the buying process it’s built for: subscriptions, long sales cycles, buying committees and metrics like ARR, CAC and pipeline. A good one knows how SaaS buyers research before they ever talk to sales.

How to choose the right B2B SaaS marketing agency

Start with your own situation.

• If you’re a founder-led company without a marketing team, look at Maxiality.
• If you already have marketers and need more output, look at Dapper or The Growth Syndicate.
• If you want positioning, website and content redone in one program, look at Unmuted.
• If paid acquisition is your biggest lever, look at Savvy Moves.
• If you want an agency whose whole offer is building your growth system inside HubSpot, look at Gradient.

Then ask every agency the same four questions in the first call:

1. Which SaaS case is closest to us, and what was the baseline before you started?
2. Who works on our account every week, and how senior are they?
3. How will we see the result in our CRM, and after how long?
4. What’s the minimum term, and what happens when we stop?

If you’re unsure, start small. A short diagnosis or audit tells you more about how an agency thinks than any pitch deck, and Gradient, The Growth Syndicate and Maxiality all offer one.

When Maxiality isn’t the right fit

We’re not the right agency if you already have a full marketing team or a strong CMO, or if you’re above €2M ARR with several marketing layers. Dapper or The Growth Syndicate fit that better. If you need one channel run on its own, like paid media, Savvy Moves is more specialised. And if you don’t want to share sales data or act on signals, our model won’t work for you.

FAQ about B2B SaaS marketing agencies in the Netherlands

What does a B2B SaaS marketing agency in the Netherlands cost?

Few agencies publish their prices. On this list, Dapper’s Demand Team starts at €6,240 a month, Maxiality starts at €1,500 for a Strategy Booster, and The Growth Syndicate doesn’t work with budgets under €5,000 a month. The others quote per engagement.

What’s the difference between a SaaS agency and a general B2B agency?

A SaaS agency is built around recurring revenue, long sales cycles and buying committees, and it reports on pipeline and ARR. A general B2B agency often also serves manufacturing, services or e-commerce, and its playbooks reflect that.

Should we hire an agency or an in-house marketer?

An in-house marketer needs a clear ICP, positioning and a working system to execute on. If you already have a strong marketing lead, an agency that adds capacity is usually the better fit.

How often is this list updated?

Every quarter. We check each agency’s own website again, add agencies that now meet the criteria and remove the ones that don’t.

Can an agency on this list work alongside our own team?

Yes. Dapper and The Growth Syndicate are built for that, and Maxiality also works with an existing marketing manager. For the others, ask in the first call how they split the work with your team.

Next step

Not sure which kind of agency you need? The Strategy Booster is a 60 to 90 minute session plus a full report a week later, with what to fix first in your GTM. Use it to decide, even if you end up working with another agency on this list.