Your buyers are sales leaders. Nobody gets more cold outreach, and they judge your product by how you sell it. We build the GTM engine that makes you familiar before the first message, and times that message on real buying signals.
15 minutes. You walk away with your biggest GTM bottleneck and how to fix it.
SaaS marketing for sales tech is selling to sales leaders, the people who get more outreach than anyone else. It works when your company is a name they know before the first message arrives, and when that message is timed on real buying signals instead of sent in volume.
A sales leader who gets a sloppy sequence from a sales tool vendor draws a conclusion about the tool. Every touch you send is a sample of what you sell.
VP Sales and RevOps are the most targeted people in B2B. What still works: being a name they already know, and reaching out when their account is showing interest. Not before.
Your buyers live in their CRM. Show them likes and impressions and you lose them. Show which deals your marketing touched and they'll listen, because that's the report they owe their own board.
OutreachFlow, the intent signal software behind our engine, is sales tech. It's also available on its own, so we know your buyer from the selling side.
One message rarely convinces all of them. The engine gives each role its own reason to say yes.
Owns the number. Wants to see how the tool helps hit quota this quarter, not next year.
Checks the CRM integration and whether reps will use it. Often the real gatekeeper.
Drop any tool that adds clicks. They want fewer, better accounts to work.
Weighs the cost per seat against the pipeline it creates or the headcount it saves.
Signals sit at the centre here, because they're both your product's promise and your proof.
How the whole engine worksTwo clients outside sales tech that sell on the same signals we'd set up for you.
3 in 10signal-based calls became a meeting
Sales called the accounts that OutreachFlow flagged from our campaigns. 3 out of 10 of those calls turned into a meeting.
“We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!”
Carol GeensBusiness Growth Director, theMatchBox
Intent signals from the campaigns show which accounting firms to approach, so sales spends its time on the right ones.
“The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.”
Tom van EijmerenFounder & CEO, ClockAssistThe audit scans your website, LinkedIn and public founder activity, then benchmarks your signals against high-performing SaaS founders in your space.
Not sure if it fits your stage? A 15-minute call usually settles it.
Signs that an account is showing interest: engagement with your founder's LinkedIn content, company-level visits to your website, and other sources. OutreachFlow enriches them with your ICP data, scores them, and pushes the ones that matter into your CRM.
No. It makes their time count. Instead of working a static list, they call the accounts that are warming up. At theMatchBox, sales calls based on those signals turned 3 out of 10 into a meeting.
HubSpot, Salesforce, Pipedrive and Zoho. The signal history stays in your own CRM.
We do the work. Strategy, content, ads, SEO, GEO, outreach and reporting run on our side. Your part is about one hour a month for the interview, with you or another expert in your team.
On pipeline: which open, won and lost deals our work touched, tracked with OutreachFlow in your CRM. Traffic and impressions are a means to that, not the result.
We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.
“Surprisingly accurate. The gap analysis of my content was spot on.”
