Selling marketing software to marketers is hard. They know every tactic you use on them. We build the GTM engine that gets your martech company chosen for its thinking, and connects it to pipeline in your CRM.
15 minutes. You walk away with your biggest GTM bottleneck and how to fix it.
SaaS marketing for martech is selling marketing software to the people who know marketing best. It works when the company wins on its thinking: a founder with a clear view on where marketing is heading, put in front of buyers through founder content and paid campaigns, and connected to pipeline in the CRM.
A marketer recognises a nurture sequence, a gated ebook, a retargeting ad and a fake-urgency webinar invite for what they are. Tactics don't persuade them. A founder with a clear view on where marketing is heading does, because that's the question they're trying to answer for their own team.
Content platforms, PR tools, social schedulers, analytics: buyers line up five vendors with nearly the same features, and the comparison ends in a draw. Then the company whose thinking they already follow usually wins.
One message rarely convinces all of them. The engine gives each role its own reason to say yes.
Owns the budget and the stack. Wants to know where the tool fits and what it replaces.
Judge it on daily workflow and output quality, often in a trial before anyone talks to sales.
Checks the integrations and whether the data lands where reporting needs it. A tool that breaks the stack doesn't get past them.
Asks what it costs per seat and what drops out of the budget in return.
The full system, with extra weight on the channels where marketers form opinions.
How the whole engine works
21new customers, plus 30 existing customers moved to the new platform
A phased campaign with Google Ads, LinkedIn Ads and content to relaunch the redesigned platform, optimised along the way.
“The strategic insights and practical support helped increase the visibility of ANP’s labels (especially ANP Business) among prospects in a structural way. The use of ABM campaigns, LinkedIn campaigns and content marketing resulted in more clients.”
Geneviève MuyaSr. Marketing Manager, ANP
Raised €3.4M2 demoswithin the first 10 days
A founder interview turned into a produced video and short clips for LinkedIn and the blog. StoryChief had only just started posting.
“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert VerkadeChief Revenue Officer, StoryChiefAlso worked with 
The audit scans your website, LinkedIn and public founder activity, then benchmarks your signals against high-performing SaaS founders in your space.
Not sure if it fits your stage? A 15-minute call usually settles it.
No. For ANP Connect, the campaign combined Google Ads, LinkedIn Ads and content, launched in phases. For StoryChief, it was founder video on LinkedIn. The mix follows where your buyers look, and all of it runs on the same ICP and target list.
On pipeline, not on reach. OutreachFlow ties signals and touches to open, won and lost deals in your CRM, so you can see which deals marketing influenced. Your own buyers would ask for the same.
Yes. ANP Connect is a PR distribution platform, and we've worked with Cision. The engine is the same; the target list is PR and communications teams instead of marketers.
We do the work. Strategy, content, ads, SEO, GEO, outreach and reporting run on our side. Your part is about one hour a month for the interview, with you or another expert in your team.
On pipeline: which open, won and lost deals our work touched, tracked with OutreachFlow in your CRM. Traffic and impressions are a means to that, not the result.
We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.
“Surprisingly accurate. The gap analysis of my content was spot on.”
