Signal-Led GTM Program
Build your GTM Signal System in 6 weeks
Trusted by 40+ B2B SaaS professionals
Why SaaS teams struggle with marketing
It's hard to make your contribution concrete
"More leads" no longer convinces leadership. You need a way to show market movement instead.
Your work takes too much time
Content, research, campaigns: all of it could be faster, but you're not sure where AI actually helps and where it just adds noise.
You report leads, but you're not confident about the value
A list of MQLs says very little about whether the market is actually moving.
You're missing the signals that matter
While you focus on leads, buyers are already leaving traces you don't pick up or don't know how to turn into action.
The Signal-Led GTM Program: a 6-week growth system
The 4 pillars
AI efficiency
Concrete AI skills that make your work faster and better. No generic tips, just workflows you can apply.
Signals over leads
Recognising which market movement matters, and acting on it instead of counting leads.
Founder-led content
Building credibility from the founder's voice, then amplifying it to your ICP. Not just producing content, but making it land.
Proving your value
Reporting and a narrative that show leadership your work is moving the market.
Who is running this
👋 I’m Frank Husmann. I run Maxiality, a GTM agency for B2B SaaS companies between €500K and €2M ARR, working across the Netherlands, Germany and Belgium.
Before that I was a SaaS founder myself and I sold that company. Alongside Maxiality I build and run my own intent-signal SaaS, which is where I test the approach I’m sharing here every single day.
I’ve been mentoring B2B marketers one-on-one for years now. What stands out is that nearly everyone wrestles with the same questions: where does AI genuinely help me, which signals actually mean something, and how do I show that my work makes a difference?
This program is my way of answering those questions properly, once – with a small group at a time, instead of separately with everyone.
Your 6-weeks GTM program
Your AI workflow
- Map where your time currently goes
- Concrete AI skills I use myself, applied to your tasks
- First quick wins: what can get faster right away
From leads to signals
- Why lead counts no longer tell the full story
- Which signals actually say something about market movement
- Connecting signals to concrete action, not just another dashboard
Founder-led content as the engine
- Using AI to produce that content faster without losing the voice
- Amplifying content to your ICP with a modest LinkedIn ads budget
- Turning your content approach into a repeatable system
Signals to sales
- How to pass signals to sales so they actually get used
- A real case from my own intent-signal work
- Setting up your own signal-to-action process
Proving your value
- Reporting approach showing market movement
- Working session: build your own "proof of value"
- Direct feedback from me and the group
Results & next steps
- Present your system and results to the group
- Feedback and refinement
- How this keeps working without you doing everything manually
👉 After 6 weeks you’ll work faster with AI, and you’ll have a story that proves your value through market movement, not lead counts.
What you get
Live guidance
6 weekly live sessions of 90 minutes, with direct feedback on your situation. Every session is recorded, so you don't miss anything if you can't make it live.
Templates & SOPs
All AI skils, post frameworks, briefs, ad copy templates, video and Canva templates, reporting dashboards and SOPs used in our Done-For-You program.
Community & Accountability
Private Slack group and access to peer network. Access to a small group chat between sessions for questions and homework checks.
Feedback & Support
Personal feedback based on what I do every day for Maxiality clients.
Ready to build your Signal-Led GTM Engine
in 6 weeks?
Join the Signal-Led GTM Program.
Trusted by 40+ B2B SaaS professionals
Is this right for you?
Perfect for
- B2B SaaS marketers who own GTM execution themselves
- Marketers who want to work more efficiently with AI, without generic AI tips
- People ready for a way to prove their value beyond lead counts
Not for
- Companies that would rather outsource it entirely look at the Founder-Led GTM Engine (Done-For-You) instead
- Companies without a clear ICP or positioning
- Marketers just starting out who aren't yet running their own campaigns
The same system behind our Done-For-You clients
This isn’t theory. The program gives you the exact framework we run for B2B SaaS companies every month, now taught directly to you.
Frequently asked questions
How much time does this take per week?
Plan for the 90-minute live call, plus 1–2 hours of implementation/homework.
What if I miss a call?
All sessions are recorded, and you can submit questions in advance.
I'm a founder, not a marketer. Can I join?
Yes. The program is built primarily for marketers, but founders running the GTM engine themselves get just as much out of it.
Is this an AI course?
No. AI comes up as a practical tool to speed up your work, but the core is signal-led GTM and demonstrable value. Not isolated AI tricks.
Do I need technical knowledge?
No. You don’t need to code. It does help if you have access to your own marketing tools and data.
What happens after the program ends?
You keep access to the group chat and peer network. If you want to keep building your GTM engine after that, we can look at one-on-one guidance or the Founder-Led GTM Engine.
How is this different from the Done-For-You service?
Done-For-You (DFY) = we execute everything for you.
Done-With-You (DWY) = we coach you to build the system in-house.
Ready to build your Signal-Led GTM System
in 6 weeks?
Join the Signal-Led GTM Program and implement the same system top SaaS founders use to attract buyers, build authority, and shorten sales cycles.
Trusted by 40+ B2B SaaS professionals