Build your GTM signal system in six weeks.
My six-week program for B2B SaaS marketers. You build with the same framework I apply every day for Maxiality clients, with my coaching, the AI skills I use myself, and a small group that keeps you accountable.
Max. 6 per group. 90 minutes live each week, plus 1 to 2 hours of work.
Trusted by 40+ B2B SaaS companies across Western Europe
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21 new customers
“The strategic insights and practical support helped increase the visibility of ANP’s labels (especially ANP Business) among prospects in a structural way.”
Geneviève MuyaSr. Marketing Manager, ANP2 demos in 10 days
“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert VerkadeChief Revenue Officer, StoryChief“The quick, hands-on guidance provided exactly the expertise I was missing: concrete tips, B2B SaaS best practices and a sparring partner who is always there for you.”
Hanna Vande VyvereMarketing Manager, Zero Friction“I would recommend Frank 100% to anyone looking for a new approach to their B2B SaaS marketing and sales strategy.”
Chris PattisonCo-founder, Squeaky AI“I am very happy with the huge amount of content you guys can create, based on a 1 hour interview.”
Ivar van DuurenCo-Founder, ISOPlanner
“We worked with Maxiality for 2 years to generate more leads in the Netherlands for Minggo. Frank’s in-depth knowledge and experience in SaaS marketing proved invaluable.”
Nele van EyndeMarketing Manager, HRLinkIT / Minggo“We were all pleasantly surprised with the speed of results and the significantly improved visibility of Circula.”
Thomas HesselingMarketing Manager NL, Circula
“Maxiality’s knowledge and expertise in organic growth ensured that Dyme established its name as an expert in personal finance.”
Joran IedemaCEO, Dyme“Your Google Ads campaigns are hugely successful and exceeding all expectations!”
Artur ZvinchukCo-Founder, FoodAmigos“The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.”
Tom van EijmerenFounder & CEO, ClockAssist
“We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!”
Carol GeensBusiness Growth Director, theMatchBox“My collaboration with Frank at Peak and our portfolio companies has been excellent. He is professional, reliable, and thinks proactively.”
Johan van MilCo-Founder, Peak Venture Capital
Vectera was acquired by Teamleader.One of the SaaS companies we helped grow before its exit.
“In addition to being an online marketing expert with great knowledge of SEO, content marketing, SAAS and development, Frank also previously owned and sold his own SaaS company. He has a T-profile: marketing and business as well as technology.”
Philip SpaasSaaS Investor, ex-Merkle“The LinkedIn videos made me more visible as an expert in our industry. Within a month, this resulted in participation in two expert panels where our ideal clients also attended.”
Mathijs VleemingYunits Community Software by YardWhy SaaS marketers get stuck.
- 01
It's hard to make your contribution concrete
"More leads" no longer convinces leadership. You need a way to show market movement instead.
- 02
Your work takes too much time
Content, research, campaigns: all of it could be faster, but it's not clear where AI helps and where it only adds noise.
- 03
You report leads, but doubt the value
A list of MQLs says very little about whether the market is moving.
- 04
You're missing the signals that matter
While you focus on leads, buyers are already leaving traces you don't pick up, or don't know how to turn into action.
Our own GTM system, made transferable.
In six weeks you learn to use AI to make your own work faster, and to shift the conversation from lead counts to market movement you can show. Applied to your situation, not a made-up case.
- AI efficiencyConcrete AI skills that make your work faster and better. No generic tips, just workflows you can apply.
- Signals over leadsRecognising which market movement matters, and acting on it instead of counting leads.
- Founder-led contentBuilding credibility from the founder's voice, then putting it in front of your ICP so it lands.
- Proving your valueReporting and a narrative that show leadership your work is moving the market.
One live session a week, one step further each time.
Every week you build one part of your own signal system. In week six, it runs.
- 1Week 1
Your AI workflow
- Map where your time currently goes
- The AI skills I use myself, applied to your tasks
- First quick wins: what can get faster right away
- 2Week 2
From leads to signals
- Why lead counts no longer tell the full story
- Which signals say something about market movement
- Connecting signals to action, not just another dashboard
- 3Week 3
Founder-led content as the engine
- Using AI to produce content faster without losing the founder voice
- Putting content in front of your ICP with a modest LinkedIn Ads budget
- Turning your content approach into a repeatable system
- 4Week 4
Signals to sales
- How to pass signals to sales so they get used
- A real case from my own intent-signal work
- Setting up your own signal-to-action process
- 5Week 5
Proving your value
- A reporting approach that shows market movement
- Working session: build your own proof of value
- Direct feedback from me and the group
- 6Week 6
Results and next steps
- Present your system and results to the group
- Feedback and refinement
- How this keeps working without you doing everything by hand
After six weeks you work faster with AI, and you can prove your value through market movement, not lead counts.
Everything you need to build it, and someone to check your work.
Live guidance
Six weekly live sessions of 90 minutes, with direct feedback on your situation. Every session is recorded.
Templates and SOPs
The AI skills, post frameworks, briefs, ad copy, video and Canva templates, reporting dashboards and SOPs from our done-for-you work.
Community
A private Slack group and peer network, plus a small group chat between sessions for questions and homework checks.
Feedback and support
Personal feedback, based on what I do every day for Maxiality clients.
I’m Frank Husmann.
I run Maxiality, a GTM agency for B2B SaaS companies that have found product-market fit. Before that I was a SaaS founder myself, and I sold that company. Alongside Maxiality I build my own intent-signal SaaS, OutreachFlow, which is where I test this approach every day.
I’ve mentored B2B marketers one-on-one for years. Nearly all of them wrestle with the same questions: where does AI genuinely help, which signals actually mean something, and how do I show that my work makes a difference? This program answers those questions once, properly, with a small group at a time.
- B2B SaaS marketers who own GTM execution themselves
- Marketers who want to work faster with AI, without generic AI tips
- People ready to prove their value beyond lead counts
- Companies that would rather have it done for them: the Founder-Led GTM Engine is built for that
- Companies without a clear ICP or positioning yet
- Marketers just starting out who don't run their own campaigns yet
The same system behind our done-for-you clients.
This isn’t theory. The program teaches the framework we run for B2B SaaS companies every month. Here’s what those clients say about it.
“The quick, hands-on guidance provided exactly the expertise I was missing: concrete tips, B2B SaaS best practices and a sparring partner who is always there for you.”
Hanna Vande VyvereMarketing Manager, Zero Friction“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert VerkadeChief Revenue Officer, StoryChief“I am very happy with the huge amount of content you guys can create, based on a 1 hour interview. I am excited to do more interviews so that this process can continue to grow our pipeline!”
Ivar van DuurenCo-Founder, ISOPlanner“The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.”
Tom van EijmerenFounder & CEO, ClockAssist“My collaboration with Frank at Peak and our portfolio companies has been excellent. He is professional, reliable, and thinks proactively. I can absolutely recommend his services!”
Johan van MilCo-Founder, Peak Venture CapitalQuestions about the program.
Not sure whether it fits you or your team? A 15-minute call usually settles it.
How much time does this take per week?
Plan for the 90-minute live session, plus 1 to 2 hours of implementation and homework.
What if I miss a session?
All sessions are recorded, and you can send in your questions beforehand.
How many people join each group?
A maximum of 6 per program, so everyone gets direct feedback in the live sessions.
I'm a founder, not a marketer. Can I join?
Yes. The program is built primarily for marketers, but founders who run GTM themselves get just as much out of it.
Is this an AI course?
No. AI comes up as a practical tool to speed up your work, but the core is signal-led GTM and showing the value of your work. Not isolated AI tricks.
Do I need technical knowledge?
No, you don't need to code. It helps if you have access to your own marketing tools and data.
What happens after the program?
You keep access to the group chat and peer network. If you want to keep building after that, we can look at one-on-one guidance or the Founder-Led GTM Engine.
How is this different from the Founder-Led GTM Engine?
With the engine, we run your full GTM system for you. In the program, your team builds its own signal system, with my coaching and the templates we use ourselves.
Ready to turn your expertise into predictable pipeline?
We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.
“Surprisingly accurate. The gap analysis of my content was spot on.”