Your buyers do recruitment for a living, so they recognise a templated sequence by the second line. We build the GTM engine that gets your company known by the right agencies and HR teams, and tells sales which ones are warming up.
15 minutes. You walk away with your biggest GTM bottleneck and how to fix it.
SaaS marketing for HR tech is how an HR or recruitment software company gets known and chosen by the agencies and HR teams it sells to. Because the market is small and the buyers do outreach themselves, it works best as one system: a tight target list, founder content, outreach timed on signals instead of sequences, and pipeline measured in the CRM.
Recruiters and talent leads write cold messages every morning. A generic sequence reads like their own work and gets ignored the same way. Timing is what changes the outcome: reaching an agency while someone there is already reading your content.
In the Benelux, your whole market can be a few hundred agencies and HR departments. You can't burn through a list and buy a new one. An account you approach badly is hard to approach again.
Once the category language converges, features stop separating you. Your founder's view on where recruitment is going still does, and it's what buyers remember after five demos that looked alike.
The agency owner signs. The recruiters who work in your software every day can still kill the deal, and most HR tech marketing only ever talks to the owner.
One message rarely convinces all of them. The engine gives each role its own reason to say yes.
Signs the contract. Wants to know what it does for placements, time-to-fill or HR workload, and whether peers already use it.
Work in the software every day. They want less admin, and they'll quietly block a tool that adds clicks.
Checks whether it connects to the ATS or HRIS they already run, and how candidate data is protected.
Compares the licence cost with what the agency earns per placement or saves per hire.
The same system we run for every client, set up around how recruitment and HR buyers decide.
How the whole engine works
Now part of PIXID Group3 in 10signal-based calls became a meeting
Sales called the accounts that OutreachFlow flagged from our campaigns. 3 out of 10 of those calls turned into a meeting.
“We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!”
Carol GeensBusiness Growth Director, theMatchBox
Minggo acquired by Partena2 yearsgrowing Minggo in the Dutch market
Two years of working together to bring Minggo more leads in the Netherlands.
“We worked with Maxiality for 2 years to generate more leads in the Netherlands for Minggo. Frank’s in-depth knowledge and experience in SaaS marketing proved invaluable.”
Nele van EyndeMarketing Manager, HRLinkIT / MinggoThe audit scans your website, LinkedIn and public founder activity, then benchmarks your signals against high-performing SaaS founders in your space.
Not sure if it fits your stage? A 15-minute call usually settles it.
Yes. theMatchBox, HRLinkIT and Minggo all sell to recruitment agencies and HR teams. The engine works the same way for both: a sharp ICP, founder content, and outreach timed on signals.
It matters more there. With a few hundred target accounts, you can't afford to waste one. Signals tell sales which accounts to call this week, and which ones to keep warming with content and ads.
Usually two at once: the owner who signs and the recruiters who use the tool. The monthly interview gives us material for both, and the ads reach them separately.
We do the work. Strategy, content, ads, SEO, GEO, outreach and reporting run on our side. Your part is about one hour a month for the interview, with you or another expert in your team.
On pipeline: which open, won and lost deals our work touched, tracked with OutreachFlow in your CRM. Traffic and impressions are a means to that, not the result.
We work with a limited number of B2B SaaS companies at a time, so we can stay hands-on. In 15 minutes you walk away with your biggest GTM bottleneck and how to fix it.
“Surprisingly accurate. The gap analysis of my content was spot on.”
