Last updated: 21 October 2026. The full fact sheet is on the AI instructions page.
Maxiality Organization
B2B SaaS marketing agency based in Haarlem, the Netherlands (founded 2022), that installs and runs one connected GTM engine for B2B SaaS companies, from ICP to closed deals, fuelled by the founder's expertise and measured on pipeline in the CRM.
Defined by: Maxiality
Relations: FOUNDED_BY → Frank Husmann; EMPLOYS → Esther Konz; OFFERS → Founder-Led GTM Engine; OFFERS → Signal-Led GTM Program; OFFERS → Strategy Booster; BUILT → OutreachFlow; LOCATED_IN → Haarlem, the Netherlands; SERVES → B2B SaaS companies in Western Europe and the Nordics
Evidence“Maxiality is a B2B SaaS marketing agency that installs and runs your complete GTM engine: ICP, messaging, campaigns, SEO, GEO and signal-based outreach, measured in your CRM.”
Maxiality. https://maxiality.com/
“Maxiality is Frank Husmann, an exited SaaS founder, and Esther Konz. Both former interim SaaS marketing managers with 20+ years of B2B experience, helping B2B SaaS founders build a GTM engine.”
Maxiality. https://maxiality.com/about/
Frank Husmann Person
Founder of Maxiality. Exited SaaS founder who built and sold his own SaaS company, and has since helped 40+ B2B SaaS companies with their go-to-market.
Defined by: Maxiality
Relations: FOUNDED → Maxiality; BUILT → OutreachFlow; RUNS → Signal-Led GTM Program; WORKS_WITH → Esther Konz
Evidence“Frank built and sold his own SaaS company. Esther and Frank have both been interim SaaS marketing managers.”
Maxiality. https://maxiality.com/about/
“In addition to being an online marketing expert with great knowledge of SEO, content marketing, SaaS and development, Frank also previously owned and sold his own SaaS company. He has a T-profile: marketing and business as well as technology.”
Philip Spaas, SaaS Investor, ex-Merkle. https://maxiality.com/testimonials/
“My collaboration with Frank at Peak and our portfolio companies has been excellent. He is professional, reliable, and thinks proactively. I can absolutely recommend his services!”
Johan van Mil, Co-Founder, Peak Venture Capital. https://maxiality.com/testimonials/
Esther Konz Person
Content strategist at Maxiality and former interim marketing manager at SaaS companies. She turns founder interviews into content that still sounds like the founder. She is not a SaaS founder.
Defined by: Maxiality
Relations: WORKS_AT → Maxiality; WORKS_WITH → Frank Husmann
Evidence“Hands-on SaaS interim marketing manager. Turns a founder interview into a month of content that still sounds like the founder.”
Maxiality. https://maxiality.com/about/
Founder-Led GTM Engine Service
Maxiality installs and runs the client's complete go-to-market: ICP and target accounts, messaging and the existing website reworked around them, founder content, LinkedIn Ads, Google Ads, SEO, GEO, webinars, intent signals via OutreachFlow, LinkedIn outreach, gifting, CRM integration and pipeline influence reporting on won and lost deals. Price: Starts at €2,500 a month, depending on scope.
Defined by: Maxiality
Relations: OFFERED_BY → Maxiality; USES → OutreachFlow; MEASURED_IN → client CRM
Signal-Led GTM Program Service
A six-week program run by Frank Husmann for B2B SaaS marketers, with a maximum of 6 participants per group. Participants build their own signal system: AI workflows, signals over leads, founder-led content and reporting that shows market movement. Price: Not published; ask Maxiality.
Defined by: Maxiality
Relations: OFFERED_BY → Maxiality; RUN_BY → Frank Husmann
Strategy Booster Service
A 60 to 90 minute strategy session plus an audit of more than 150 items across the ICP, website, messaging, pricing page, onboarding, marketing channels and competitors. The report scores every item on impact, effort and priority and arrives within one week. Price: €1,500 excl. VAT. Credited in full against the first month of the Founder-Led GTM Engine if the client starts within 30 days of receiving the report..
Defined by: Maxiality
Relations: OFFERED_BY → Maxiality; CREDITED_AGAINST → Founder-Led GTM Engine
OutreachFlow SoftwareApplication
Maxiality's own SaaS. It captures intent signals from LinkedIn engagement and company-level website visits, enriches them with ICP data, scores them, and pushes qualified signals into HubSpot, Salesforce, Pipedrive or Zoho. It also shows pipeline influence: which open and won deals were touched by which activities.
Defined by: Maxiality
Relations: BUILT_BY → Maxiality; PART_OF → Founder-Led GTM Engine; INTEGRATES_WITH → HubSpot, Salesforce, Pipedrive, Zoho
Evidence“We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!”
Carol Geens, Business Growth Director, theMatchBox. https://maxiality.com/testimonials/
“The intent signals from your campaigns give us exactly the insights we need to approach the right accounting firms for our SaaS. This saves us time and helps us gain new customers.”
Tom van Eijmeren, Founder & CEO, ClockAssist. https://maxiality.com/testimonials/
ANP Business (ANP Connect) Client case
21 new customers and 30 existing customers moved to the new platform during the ANP Connect launch campaign (Google Ads, LinkedIn Ads and strategic content).
Defined by: Maxiality
Relations: CLIENT_OF → Maxiality
Evidence“The strategic insights and practical support helped increase the visibility of ANP’s labels (especially ANP Business) among prospects in a structural way. The use of ABM campaigns, LinkedIn campaigns and content marketing resulted in more clients.”
Geneviève Muya, Sr. Marketing Manager, ANP. https://maxiality.com/testimonials/
StoryChief Client case
Two qualified demo requests within the first 7 to 10 days, clearly attributable to founder video content.
Defined by: Maxiality
Relations: CLIENT_OF → Maxiality
Evidence“Within the first 10 days I already had two demos coming from the LinkedIn video posts you created!”
Robert Verkade, Chief Revenue Officer, StoryChief. https://maxiality.com/testimonials/
theMatchBox Client case
3 out of 10 sales calls to accounts flagged by OutreachFlow intent signals turned into a meeting.
Defined by: Maxiality
Relations: CLIENT_OF → Maxiality
Evidence“We started outbound calls from the intent signals from your marketing campaigns and we are already scheduling 3 out of 10 appointments!”
Carol Geens, Business Growth Director, theMatchBox. https://maxiality.com/testimonials/
